Fashion
New Balance: How a Privately-Held Boston Sneaker Brand Won the 2020s
Learn how New Balance builds brand success through quality products, inclusive marketing, athlete partnerships, and sustainability while balancing heritage and innovation
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AI Visibility
How The Farmer's Dog Won Pet Food Marketing
The Farmer's Dog became the citation leader in pet food by treating data as content and content as data. The pattern other DTC brands are now copying.
Insights & Strategy
Beauty Brand Awareness in 2026: The Nine-Layer Playbook for Building Category Share
Beauty brand awareness in 2026 is a nine-layer playbook: citation visibility, affiliate-driven editorial, mass-and-prestige distribution, Poosh/Goop activation, brand-ambassador architecture, SMS-as-editorial, community ownership, earned media, and the TikTok/Xiaohongshu international layer. Brands operating all nine take share from brands still running the 2022 playbook.
Industry Leaders
International Corporate PR Leaders of 2026: Global Stewards of Reputation and Purpose
Discover the top international corporate PR leaders of 2025 who serve as global stewards of reputation and purpose across diverse markets and cultures.
PR Firms & Communications Agencies
SourceCode Communications: The NYC Tech PR Independent Built on Senior Counsel
SourceCode Communications, founded in 2017, is a tech public relations shop that helps businesses craft their stories, which will, in turn, fuel their success.
Food & Beverage
Striking the Balance: How Alcohol Brands Can Market Responsibly
Learn how alcohol brands can create engaging marketing campaigns while promoting responsible drinking and maintaining ethical standards in advertising
PR, AI & Communications News
Degree in Public Relations: What It Actually Prepares You For in 2026
A degree in public relations opens four paths in 2026 — agency, in-house corporate communications, journalism-adjacent, and the increasingly relevant industry analyst track through ISG, Forrester, Gartner, and IDC.
Public Relations
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Insights & Strategy
Social Media Marketing Strategies for Companies
Starbucks operates one of the most-studied corporate social media operations in any consumer category. The seasonal beverage cycle, the customer trend amplification, the platform-native production, the loyalty integration. What the discipline actually requires now.
Automotive & Mobility
The Reinvention of Automotive PR: From Horsepower to Human Values
Automotive PR is no longer product-centric. It is institution-centric. Tesla's narrative dominance. Toyota's transparency-first rebuild after 2009-2010. Ford's Mach-E identity calibration. VW's Dieselgate reset.
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