Everything PR News
Social Media PR & Social Media Strategy

Facebook Gifts Launched in the USA

Editorial TeamBy Editorial Team2 min read
Facebook Gifts Launched in the USA
Share
What’s the point in seeing it’s a friend’s birthday or that they have a new job if you can’t send them a gift? That seems to be the train of thought that lead Facebook to roll out Facebook Gifts, integrated with birthday reminders. This new feature is available for the moment only for some US users, with no official information on whether it will be made available in other places in the future. Facebook users can send cookies, household goods, T-shirts and posters. They select the preferred gift, and the friend to receive it. At this point, the friend receives a notification and provides a delivery address. After the payment is made, the gift is wrapped up and sent to the selected person. You might be happy that you can send a gift to a friend and thus not make a bad impression because you forgot their birthday or another important event, but keep in mind that you are offering Facebook more information about you. To be more specific, you are freely offering your credit card number. The social network also receives the complete address information of the recipient which means it could provide better targeted advertising in the future, thus earning more from those willing to pay for ad services. Facebook also gets a cut from the sales of the partners – only logical to win something for bringing them more clients. So Facebook wins on all levels! The social network gets more information on its users and gets money on all fronts! Yet all the gathered data on users is not enough, as apparently Facebook is currently working with data company Datalogix on a project that involves tracking visitors' online buying habits in order to find out if they buy something after they have visited the social network and saw an ad here for that product. So is this new feature a useful one? Yes, it could help. Is it worth enough to provide all the required details? That is up to every user to decide! Maybe some of the best PR bosses will get gifts – Anyone in PR world up for gifting their bosses at Finn Partners, Makovsky PR or Weber Shandwick?
Editorial Team
Written by
Editorial Team

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Other news

See all
Why the Best Digital Marketing in 2026 Feels Human Again
Editorial Team · 05/25/2026

Why the Best Digital Marketing in 2026 Feels Human Again

For the better part of the last decade, digital marketing has been defined by one word: efficiency. Marketers optimized everything. Audiences were segmented into increasingly granular cohorts. Creative was tested, iterated, and refined at scale. Entire strategies were built around performance dashboards—click-through rates, conversion rates, cost per acquisition. It was a golden age of precision. And yet, something got lost along the way. Scroll through any social platform today and you’ll encounter a paradox: marketing has never been more targeted, yet it has never felt more invisible. Ads are technically excellent, but emotionally vacant. Campaigns perform, but they rarely linger. Brands reach people, but they struggle to move them. This is the defining tension of digital marketing in 2026.

The SAFE Banking Communications Playbook (Updated Q2 2026)
Editorial Team · 05/25/2026

The SAFE Banking Communications Playbook (Updated Q2 2026)

SAFE Banking has been "almost passing" for seven years. The communications stakes just got higher. Schedule III rescheduling raised institutional investor interest. The operators that build the right banking narrative now win citation share — whether SAFER passes or doesn't.

280E Repeal Communications: What MSOs Should Be Saying Right Now
Editorial Team · 05/25/2026

280E Repeal Communications: What MSOs Should Be Saying Right Now

280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.