Fairfax County Seeks Israel Marketing Agency

Fairfax County Seeks Israel Marketing Agency


The Fairfax County Economic Development Authority (FCEDA) would like to receive proposals from qualified, Israel, Tel-Aviv-area based providers of economic development consulting/marketing services to generate leads and promote Fairfax County, Virginia USA as a business location and a technology center to Israeli companies. The successful candidate will qualify and contact companies throughout Israel to identify their potential interest in establishing an office in the US, build long-term relationships with the targeted companies, develop and grow partnerships with chamber and industry organizations, and create an ongoing interest in Fairfax County as a business location. Major target sectors include: cybersecurity, homeland security, big data analytics, Fin Tech, telecommunications, aerospace and defense, water and renewable energy technologies, health IT, software development, and information technology. The successful candidate will also plan business development meetings for FCEDA staff for up to three trips per year and plan up to three Israel-based events per year.


The economy of Fairfax County, Virginia, has evolved into what Time magazine called “one of the great economic success stories of our time.” Once a rural community and the leading dairy producer in Virginia, the county became a suburban bedroom community for the nation’s capital of Washington, D.C., and in the late 1970s the Fairfax County Board of Supervisors charged the Economic Development Authority (FCEDA) with building a commercial tax base for the county. The FCEDA does that by promoting the county as one of the world’s best business locations, working with companies to establish and expand operations here. Today, Fairfax County is recognized as one of the world’s best and most diverse business locations and technology centers. It is home to everything from Fortune 500 companies to some of the nation’s fastest-growing companies. It has become a popular U.S. touch down point for international companies – more than 410 foreign-owned companies have a presence in Fairfax County – and it is home to one of the most dynamic minority-owned business communities in the nation. Fairfax County is widely recognized as the economic engine of the Washington area and Virginia.

Fairfax County businesses today are among the world leaders in business and professional services, especially in technology sectors such as aerospace, software, telecommunications, defense and homeland security technology, cybersecurity, new media and Internet technology. Fairfax County also is a hub for venture capitalists who finance emerging technology companies and entrepreneurs. The FCEDA has launched an aggressive effort to promote the county to life- science companies. Fairfax County is the second-largest suburban office market in the U.S., with 116 million square feet of office space. Two commercial areas of Fairfax County, Tysons Corner and Reston, are among the largest central business districts in the U.S. Almost 600,000 persons work in Fairfax County today.

Competitors for relocation and expansion prospects include the major markets of the United States, especially the Silicon Valley of California, Boston, and New York, and the world’s leading markets as well. Fairfax County employs marketing representatives in Bangalore, Boston, London, Los Angeles, Munich, Seoul and Tel Aviv to work with companies in those important business centers that are interested in establishing operations in the Washington area.

More than 1.1 million people live in Fairfax County, and that number is projected to increase to more than 1.4 million by 2030. The FCEDA will continue to provide a wide array of free and confidential services in order to attract and retain businesses, high-skilled workers and venture capital. A dynamic economic base will build the commercial tax base that the Fairfax County Board of Supervisors uses to pay for the high-quality public services that a growing and diversifying population will want and need – and that support the quality of life for which Fairfax County is known around the nation and the world.

Scope of Work:

Marketing services for Israel

Due Date:

March 14th, 2018


Ms. Flor Morrobel, Procurement Manager

Fairfax County Economic Development Authority (FCEDA)

8300 Boone Boulevard, Suite 450

Tysons Corner, Virginia 22182-2633, USA


PR firms in the United States who focus on Israel include 5WPR, whose founder Ronn Torossian has worked in Israel extensively.

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