Interpublic Group (IPG) is one of the world’s largest global providers of marketing solutions. As a major holding company, IPG has over 700 employees in all major markets. Their many companies specialize in public relations, digital marketing, communications planning, and media buying, as well as consumer advertising. Their holding company
Moscow’s Kremlin may be known for sly tactics, but it’s not the only PR specialist in the Russian capital. Russia is fast becoming integrated into the international PR scene, and the impressive, growing agencies in Moscow are evident. Within the last couple of months, some PR firms have begun to
Cash takes a backseat in most modern economies, while credit and debit cards move to the forefront. And two of the best credit cards are Visa and MasterCard – and both card companies capitalize on PR skills to differentiate themselves. Similarities in Marketing Though Visa and MasterCard rival each other
In August 2015, we here at PR reported that over 72% of public relations professionals are women. What’s more, in recent years, women-owned PR firms continue to experience greater success than those owned by men. In short, public relations is gaining a reputation for its friendliness to female professionals. Because
Legalizing recreational marijuana is a battle that’s been raging in the courts around America in 2015 – and its sure to be hot throughout 2016. There have been some victories for the supporters of legalization but also some setbacks. States, like California and Ohio, have rejected proposals for legalizing marijuana
Chris Hempel and Donna Sokolsky Burke founded Spark PR in 1999 – since then, in 2006, Alan Soucy was named as CEO and day-to-day leadership of the firm has been split between Soucy and Burke as managing partners. The PR firm is privately owned and offers PR services to consumer
The Video Game industry has an interesting relationship between the public, publisher, and the public relation department facilitating the two. Metacritic ranked the top 8 publishers here, and the rundown of top publishers and firms representing them follows. #1 Nintendo Recently, Nintendo had shifts in their PR, at least in
Tommy Hilfiger PR The “All-American” brand, Tommy Hilfiger works out of Amsterdam and New York and presents one of the biggest clothing brands in the world. Owned by P.V.H. (the company also owns Calvin Klein), the Tommy Hilfiger brand’s worth valued at approximately $3.1B according to estimates this past July.
To say Volkswagen is in deep trouble over their recent fuel emissions scandal puts it mildly. The initial claim of 1.8 million cars affected jumped to 11 million. Their entire business suffered their biggest hit ever, and the brand itself is at stake. A severe blow brought on internally, yes.
Earth to Paris held in Paris early in December 2015, had many collaborating partners to bring the event about and help with various arrangements. Some of those partners in the private sector included Twitter, Mashable, Facebook, and 21st Century Fox (parent to Fox News). The U.N. Foundation (founded in the
