Russia PR: Who are the leading Moscow PR Firms?
Moscow’s Kremlin may be known for sly tactics, but it’s not the only PR specialist in the Russian capital. Russia is fast becoming integrated into the international PR scene, and the impressive, growing agencies in Moscow are evident.
Within the last couple of months, some PR firms have begun to pull back from their operations in Russia.
There is a thriving Public Relations market in Russia. While we have written about this region before, here are a few more worth thinking of for Everything-PR readers who may need an agency in Russia.
Below you’ll find a few agencies and names of some of the strongest agencies in the region:
Mikhailov & Partners
As a communications advisor, Mikhailov & Partners is the number one PR consultancy in central and eastern Europe. Its ambition is to help clients create assets of sure standing while harnessing the strategic methods of their client’s businesses. Accommodation is a big part of their strategy to win. Russia, as a country, as well as global leaders, are helped by Mikhailov’s strategic initiative and advice.
Its expertise spans media, real estate, state corporations, and the automotive industries. Mikhailov & Partners’ specific services include crisis management, public affairs, training, personal positioning and international communications.
This Russian consultancy firm is Russia’s first firm to win a top three position for Large Agency of the Year given by the prestigious program, IABC Gold Quill. This firm was established and created in 1990 and now has offices in Moscow, Almaty, and Kiev. They employ more than 200 people. SPN Communications provides a long list of specialties to meet client needs.
These include events, design, digital influence, social projects, and information support. The agency is led by CEO, Andrey Barannikov, who has 23 years of experience in public relations. He is taking this agency into the new economy that is becoming Russia.
PR Partner is an agency offering services in finance and real estate, IT and telecom, and FMCG and fashion. The firm has both national and international clients. Within the IT sector for example it provides virtualization, information security, cloud computing, system integration, telecommunications, mobile technologies and various software to meet IT needs.
As a strong brand in the Russian economy, PR Partner has been involved with brands like Thule, Ecolab, Jack Daniel’s, Samsung, ING Banking, and Moscow Raceway. The firm lives by the principles of efficiency, transparency, business knowledge, variable solutions, constant growth, and international marketing. This agency is a hallmark in Russian PR, and their track record is improving with time.
This firm helped usher in new opportunities for the Russian economy since it was launched in early 2014. The group’s founder is Margarita Sereda. Her organization Win2Win provides various digital communications, media relations, and event marketing services. Its primary focus emphasizes content creation and steady testing. The new, fast growing technology of a modern world has been adapted to by Win2Win, who puts the expectations of their clients first.
Polylog PR is an agency striving to create the best possible image for their clients. Their impressive list of clients includes Phillips, Logitech, Microsoft, Mitsubishi, Samsung, Unesco, and Sandoz. This is all while operating from the Russian country.
Expect a thorough diagnosis to be part of the basic PR packages clients get from this group. The company helps clients work with big media by establishing traditional press exposure. These traditional but effective methods include press luncheons, briefings, media events, initiating publications, and building ties with journalists.
Ketchum Maslov was long known as the firm serving Russian President, Vladimir Putin. It began as Ketchum before acquiring the majority share of Maslov PR in 2010. Before its acquisition, Maslov held an impressive spot as Russia’s first independent PR agency making it prized like gold for investors. The firm has offices in Russia, Uzbekistan, Azerbaijan, Belarus, and Kazakhstan. Specialty areas and clients together establish this firm’s stellar reputation.
AGT is made up of seven subsidiary companies, each one specializing in different areas, and together they cover the full spectrum of PR: advertising, events, and various forms of media. Their offices are in Moscow and they are a member and exclusive partner in the independent agency network Public Relations Organization International (PROI). Some of their clients include Nokia, Tele2, Panasonic, GM, 3M, and a number of Russian corporations.
Vanguard is the local company, and Fleishman Hillard teamed up with them in their Moscow office. They currently employ 60 associates there and have seen quite a bit of success while representing clients like VTB Capital, Starwood Hotels and Resorts, Avaya, and Avon. They recently added the new Russian telco Megafon. Vanguard has proven strong in thought leadership and healthcare fields.
Edelman had a thriving Russian location with their local partner PRT but are now paring down their numbers. PRT will remain to handle any work needed by clients of PRT and Edelman there in Russia. They will be keeping a staff of approximately 15 people at their Russian offices. Some of the clients they will continue to help are Bayer, Unilever, and Diageo.
We will continue to add to our list of strong Russian based PR agencies.