An outstanding PR firm will not only help you build your brand – a great PR firm will work in concert with your marketing strategy to help build your company’s reputation. Brand public relations by building a cohesive brand identity: Big and Small Data A PR firm’s use of both
– How Will the World’s Largest PR Firm Be Impacted By Divorce? – When Page Six talks, the PR world listens. Yesterday, The New York Post’s legendary Page Six broke the exclusive that the owner of Edelman PR, the largest PR firm in the world, Richard Edelman is in the
Come April 21, 2015, megalithic search engine Google will divide the HTTP world into the Haves and the Have Nots, into those that are mobile-friendly and those that are not. There is no spectrum of mobile-friendliness. In an effort to woo the 60 percent of its traffic that search by
The vaccination and anti-vaccination movements have waged battle against each other for decades. In February 1998, Andrew Wakefield published a medical paper describing a link between the MMR vaccine and autism. Few people realize the anti-vaccination movement existed long before that paper. Science matters little to the general public because
Side Effects of popular supplements like Onnit’s Alpha Brain might be a real concern. If not for the heroic efforts of a fellow classmate, the life of a Wesleyan University student might have tragically ended. He and two other students were hospitalized on February 2010 for what what described as
Presentations are often lackluster. The usual reason is lack of creativity in content and visuals. For example, workplace presentations tend to make employees yawn after the first five minutes. This is due to lack of control over the power of the content and the presenter talking “at,” rather than “to”
Those who get to the top of their fields are always thinking of ways to grow their career. One common factor of these elite performers is that they have hobbies that also further their career. Here are three such hobbies for the marketing and public relations professional. Reading Developing a
Everything PR News has broken down a typical day and tasks for a PR Publicist. We have highlighted four difficult areas of PR – Fashion, Entertainment, Government, and Mergers & Acquisitions. Keeping up with fashion trends and the top fashion PR blogs is difficult enough for the average fashionista. For
Business to consumer (B2C) public relations is all about three things: product, people and buzz. Let’s take a look at all three of these components and see how they fit together into your successful B2C PR campaign to customers and potential customers. Product No amount of great marketing will get
Whether you like it or not, we are in a visual society. The traditional advertising industry has long been in the business of providing images in conjunction with an ideal. However, the places that people are going for their images has changed. Whether you are a small business or an
