How great PR firms Help Build your Brand

2015-04-03 by Ronn Torossian

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An outstanding PR firm will not only help you build your brand – a great PR firm will work in concert with your marketing strategy to help build your company’s reputation. Brand public relations by building a cohesive brand identity:

Big and Small Data

A PR firm’s use of both big and small amounts of data is imperative for launching your brand to media influencers. Knowing your largest and growing target customers – combined with the right data and company background – gives a great PR firm the advantage of building content and creating advertising platforms to be utilized cohesively throughout a marketing campaign. The use of smart data sets a great PR firm apart from the rest of the pack.

Forge Bonds with Customers Using Stories

An experienced PR firm will have the talented human resources to package information about your company’s brand into meaningful and engaging story narratives. The closer a story promoting your brand reflects the customer’s daily life experiences, the more persuasive it will be. A great PR firm will be well versed in developing testimonials from customers and/or using upcoming community affairs to launch your brand.
New as well as traditional public relations tools and tactics add credibility to the story behind your brand.

● Don’t miss opportunities by only talking about yourself.

● Garner admiration for your brand by telling a powerful and compelling story.

● Smoothly blend PR with storytelling content and credibility.

Look from Within

An obvious source of stories and/or testimonials that is oftentimes overlooked by a PR firm is the company’s own employees and its great working environment. In fact, your company’s employees make up a powerful channel to connect with your brand’s target customers. A successful PR firm will not only promote your brand of product – it will portray your business work environment as one that is to be envied in the marketplace. Your company is a great place to work – show it off!

Social media’s Effective Third Party Promotion

Today’s common content sharing via the various social media platforms is an excellent source of good PR. Third-party endorsements through content sharing on social media – obvious or implied – is oftentimes more effective than paid advertisements. This is because these third-party endorsements are more credible coming from a disinterested person – rather than from inside your company.

Effective Displays of Leadership on Important Social and Environmental Issues

Thoughtful leadership insights or ideas concerning social and environmental issues that are important to your target customers – yet having nothing in common with your brand – are known to innovative PR firms as having a positive impact upon the promotion of your company’s brand. Likewise, a good PR firm will implement marketing campaigns that change the public’s behavior for the better, such as non-smoking programs and/or warnings about the danger of texting and driving.

Finally, remember that the goal of a great PR firm is to help you build your brand and deepen the connection between your customers and your brand. A successful PR firm will craft a brand story for your company that educates, informs, illuminates, and inspires your target customers.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities