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doctor patien communication

How to Improve Doctor-Patient Communications

With increasing demands on a doctor’s time and energy, doctor-patient communications can easily slide. However, the benefits of establishing communication protocols will benefit sole practitioners, shared practices, clinics and large facilities with faster and fuller patient recoveries, less returns from the same ailments, more patient and physician satisfaction with results,

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coca-cola milk

What’s the Deal with Coca-Cola’s Milk Campaign?

Coca-Cola recently announced that they will be launching a new product some time next month after an extensive marketing campaign. While most people would expect Coca-Cola to issue a new soda or sports drink, they are actually creating their own milk brand called Fairlife. This certainly seems like odd branding

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public relations in 2014

Public Relations: A Year in Review

2014 was an incredible year in the world of public relations. A number of organizations and individuals made a splash on social media, while others were shaken by scandal and tragedy. From the shock of the Bill Cosby rape allegations to the glory of the ALS Ice Bucket Challenge, here are the

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boutique pr firm

The 9 Leading Boutique Public Relations Firms

Boutique Public Relations firms often specialize in a type of industry or keep their efforts to only a few categories. Below are some independent boutique PR Firms that have achieved top rankings in certain areas: Beehive PR Beehive PR, located in St. Paul, MN helps their clients build momentum and

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u-haul-famous-marketing

Brilliant U-Haul Social Marketing Campaign

Just in time for the holiday giving season, U-Haul – a name synonymous with do-it-yourself moving – has kicked off an exciting #UHaulFamous photo-sharing campaign that raises money for charity while celebrating the adventure of moving.    From now until December 31, 2014, when you Instagram a photo of your

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ronn-torossian-Is-Anyone-Listening

Is Anyone Listening Anymore?

In “Giving”, President Bill Clinton’s book, he writes of an African tribe he encountered that had a unique way of greeting each other. When someone says, “Hello,” the other person responds with, “I see you.”  In today’s ADD-driven generation, when we are constantly distracted with handheld devices, the very art

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women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they

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