The Bradenton Area Convention & Visitors Bureau (BACVB), known as Bradenton, Anna Maria Island and Longboat Key, Florida’s West Coast, requires Professional Advertising, Marketing, and Public Relations Services. The BACVB wishes to maintain the truly unique and distinctive destination brand that resonates with visitors and the community.
To stand apart in a highly competitive tourism industry, the BACVB is soliciting qualified firms to submit proposals and provide their expertise in developing and implementing a results-oriented strategy for tourism. The BACVB is seeking a professional firm with specific expertise in the strategic development of tourism positioning for destinations. The quality and content of the Bradenton, Anna Maria Island and Longboat Key marketing plan must accurately reflect the area and provide compelling reasons for consumers to visit the market.
The objective is to maintain a consistent influx of visitation on a year-round basis, providing potential visitors with a content rich and engaging marketing plan, with easy to use travel planning tools that encourage visitation and longer stays. The Successful Proposer shall be able work collaboratively with both the BACVB and its web site developer and other third-party vendors.
The current website is www.BradentonGulfIslands.com<http://www.bradentongulfislands.com/>. The Successful Proposer shall also represent the Powel Crosley Estate and the Bradenton Area Convention Center. The BACVB works closely with several departments of Manatee County Government to maintain brand awareness. The Successful Proposer shall be able to work collaboratively with departments of the County at the request of the BACVB
Scope of Work
- Develop a strategy that anchors the Bradenton Area in delivering the greatest short and long term return on investment for community stakeholders while reflecting the community’s values and culture.
- Create a strategy for effectively communicating this message to our target markets, stakeholders and industry partners.
- Developing systems for measuring and tracking results. Monthly and yearly reports will be required to show a Return on Investment (ROI) on media that was ran during that time span. This can be coupled with a Creative Brief and expanded to show the designated ROI
Due Date: June 5, 2017
Address: Manatee County Procurement Division
1112 Manatee Ave W, Suite 803
Bradenton, FL 34205
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