French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, has been tapped by Bassett Furniture to spearhead media outreach efforts surrounding new store openings across the United States. The first grand opening event will be for Bassett Furniture’s newest store in Birmingham, Ala. on Nov. 1 – 2.
Bassett Furniture Industries, Ic. (Nasdaq: BSET) is a leading manufacturer and marketer of high quality, mid-priced home furnishings. With 89 company and licensee-owned stores, Bassett has leveraged its strong brand name in furniture into a network of corporate and licensed stores that focus on providing consumers with a friendly environment for buying furniture and accessories.
Bassett’s retail strategy includes affordable, custom-built furniture that is ready for home delivery within 30 days. The stores also feature the latest on-trend furniture styles, more than 1,000 upholstery fabrics, free in-home design visits and coordinated decorating accessories.
“Bassett Furniture is an iconic American brand that has been trusted by consumers for more than a century,” said Rick French, chairman and CEO of French/West/Vaughan. “We’re looking forward to working with the company to grow its footprint in new markets across the country.”
FWV will support Bassett’s entry into multiple new markets in the coming months, including Birmingham, Ala.; Annapolis, Md.; Westport, Conn.; Fort Worth, Texas; and Boston, Mass. Program elements will include local media outreach and grassroots marketing, charitable and community initiatives, as well as exclusive preview events for local VIPs. In addition to handling media relations and event planning for new store openings, FWV is also working on an update of Bassett’s corporate press kit to be used primarily for retail support in new markets.
“We were immediately impressed with French/West/Vaughan’s retail experience and track record of success in the consumer products space,” said Jay Moore, advertising & marketing analytics director of Bassett Furniture. “We’re confident that FWV is the right partner to help launch us into this next phase of our expansion.”
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