Government, whether Federal, State or local, has many arms – so many departments and areas of concern and a multitude of people and organizations to keep reasonably happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by that governing entity. A good PR firm can also lend a valuable hand when loss of trust becomes prevalent in a situation, but let’s discuss some of the other ways a good PR firm can aid government.
When a government or agency hires a PR firm, they will give specific guidelines of what they expect from the firm. But, what the firm can do includes a wide array of options.
Many of the options listed throughout this article could easily fit in more than one category. But here’s our take. This area deals primarily with issues that could impact government generally or for specific areas.
A PR firm can help anticipate possible outcomes and the best course of action to those outcomes using available information and how that information can be interpreted.
This process can also include message development, tracking digital and social media regarding specific topics, and training government employees about more effective use of and presentation to media.
A PR firm can counsel management in a variety of ways. First, when the worst happens and everything needs to be focused on managing the crisis and flow of information. The goal is to assure all the information is shared with the right people in the right order, as well as making the best use of the good that is being done in the process.
Equally important are the day-to-day issues any entity faces, building rapport between individuals, departments and with the community that entity serves. That rapport can then be a useful tool when a crisis may arise. Also, there are issues that arise from time to time that need addressing in a way that allows calm heads to rule and keep tempers under control.
These are ongoing efforts and happen in regard to accomplishing the goals of the entity.
This is about marketing, fund-raising, employee spirit and how others see them, polling on issues and about departments, programs, or even a particular job title and the person holding it.
Research is customized to clarify and uncover public opinion as well as determining what changes need to be considered for better relations.
This is all about the three categories above and actually doing something with all the information that has been garnered through those efforts. That can be done by press releases, speech writing, event planning, lobbying, and any other work needed to accomplish the goal set by the entity.
Through it all, a good PR firm brings their knowledge, experience, and contacts to help ease the way.