Here are some great marketing and publicity books as recommended by our readers:
Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by Adam L. Penenberg” and “The Tipping Point: How little things can make a big difference, by Malcolm Gladwell.’ He added, “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves. All marketing and PR managers can benefit from including viral loops into their products and services. When done correctly, viral loops can transform small companies into billion-dollar corporations without the need for expensive marketing campaigns. In this book, Adam Penenberg pulls back the curtain to show how some of the largest corporations in the world were built on word-of-mouth recommendations. If you’re looking for a high-level analysis of how viral loops work that still manages to offer enough detail to be useful, give this book a go.”
And Latham further commented, “The Tipping Point: How little things can make a big difference. I enjoyed Gladwell’s perspective on the concept of virality and how messages and attitudes spread through audiences. If you make a living in PR or marketing, do yourself a favor and read this book. This is probably the most fun lesson in communication theory you’ll ever read.”
Ryan Birchmeier of Thunder11 recommended Primitive: Tapping the Primal Drive That Powers the World’s Most Successful People, which recently made the Wall Street Journal bestselling list at #4 for Business books. Published by Hachette, the book chronicles Marco’s journey as a PR advisor and confidant to Fortune 500 CEOs, startup founders and other top performers, highlighting their unconventional or “primitive” work styles. These “primitives” often ignore what they “should” do and instead rise to the top by being oppositional, even messianic, and a little bit nuts.
Brian Rouff, Managing Partner of Imagine Communications said the best book is ““Guerilla Marketing” (probably in its 50th edition) is a grass roots classic.”
Chris Post of 2M locating said, “The books most helpful in this journey include: Influence: The Psychology of Persuasion by Dr. Robert Cialdini, Chris Voss’ Never Split the Difference and Tim Ferriss’ 4-Hour Workweek. I am eternally grateful to these 3 authors and the multitude ways their words have changes my life for the better!”
All great choices by our wonderful sources.