Greenville North Carolina Seeking Marketing Partner

Greenville North Carolina Seeking Marketing Partner

The City of Greenville, North Carolina is seeking a marketing partner to further develop the following advertising opportunities:

  • Transit System including Transit Buses and Shelters
  • Adopt-a-Street, Adopt-a-stream, Adopt-a-Bed (landscape) Locations,
  • Designated Parks and Recreation Facility Locations
  • Designated Public Benches,
  • along with other locations or programs as designated by the Director of Public Works or designee

It is the intent of the City of Greenville to select an advertising contractor to provide professional advertising sales and service on buses currently operated by the City of Greenville, as well as bus shelters that the City of Greenville utilizes and offer designated locations.

The purpose of the City of Greenville advertising program is to provide:

  1. City transit users with information about City events, announcements, and promotions;
  2. commercial advertisers a convenient means of advertising; and
  3. a source of revenue to support the Transit Division’s operations and  projects.
  4. Sponsorship of other designated programs, such as Adopt-a-Street and Adopt-a-bed, etc.

BACKGROUND

Greenville Area Transit (GREAT) was formed in 1976 as a department of the City of Greenville, NC. GREAT operates a network of 6 fixed routes. Service is provided weekdays from 6:25 a.m. to 7:30 p.m., and Saturdays from 9:25 a.m. to 6:00 p.m. The City of Greenville is the recipient of federal and state grants which provide primarily capital project and equipment funding. Funding for GREAT operations is comprised of passenger fares, federal and state funding for maintenance, vehicle tag revenues and City general fund revenues. The City of Greenville is interested in providing additional operating revenues from interior and exterior bus advertising.

Additional advertising opportunities, with the City of Grenville includes Adopt-a-Street, Bus Shelters, Adopt-a-Bed Locations, Designated Parks and Recreation Facility Locations and Designated Public Benches, along with other locations as designated by the Director of Public Works or designee Revenues directly related to advertising on Transit equipment or facilities would be used to support added operations and/or facilities.

SCOPE OF WORK

GREAT is responsible for providing public transportation and paratransit services within the  City of Greenville. The fleet includes 13 fixed route buses with advertising potential. These  buses operate is Monday – Saturday. Six (6) routes operate until 7:30 p.m.

The proposer will be responsible for duties that include the following:

  1. Solicit and procure advertisers or sponsors for available space on the following:
    1. Exterior and Interior of buse
    2. Adopt-a-Street
    3. Bus Shelters
    4. Adopt-a-Bed Locations
    5. Designated Parks and Recreation Facility Locations
    6. Designated Public Benches
    7. Other locations as designated by the Director of Public Works or designee
  2. Produce all sales pieces (rate cards, etc.), and be responsible for all sales and marketing for advertising or sponsorship sales.
  3. Production and supply of advertisements. All advertising materials displayed on buses or other locations shall be of a quality so as to maintain an attractive appearance and to withstand the elements or maintenance activities.
  4. Advertisements shall comply with the City of Greenville guidelines and content policy

Proposal due by Thursday, April 13, 2017 to:

City of Greenville
Financial Services, Purchasing
Division Attention:  Denisha Harris
201 West 5th Street
Greenville, NC 27858

French-West-Vaughan is among the leading PR firms in North Carolina.

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