Horizon Media Chosen as Agency of Record
Horizon Media is now in the position of agency of record for Crown Imports. The media services company will be responsible for taking on all media planning for Crown Imports. They will also handle all buying business for the company’s range of alcoholic drinks.
“We are thrilled to be working with a brand that has an incredibly strong heritage,” added Zach Rosenberg, EVP and general manager, Horizon Media, Inc. “We look forward to leveraging Horizon’s creativity and innovation to help raise the bar even higher.”
With Horizon Media’s aid, Crown imports hopes to increase brand recognition and increase sales for their entire portfolio. The company’s most recognized product is Corona Extra, a very popular import beer that is the 6th most popular beer in the US and the #1 import. The company also deals in Corona Light, Tsingtao, Modelo Especial, Pacifico, Negra Modelo, and St. Pauli Girl.
“Crown’s well positioned portfolio, led by Corona, already benefits from having unique and memorable ad campaigns, and we look forward to leveraging Horizon’s impressive media planning and buying experience to maximize the delivery of our brand messages to our targeted consumers across a wide variety of platforms.” said Jim Sabia, executive vice president of marketing for Crown Imports.
Horizon Media is the largest independent media services agency in the United States. Their mission is “To create the most meaningful brand connections within the lives of people everywhere,” and they are working hard to fulfill that mission. With clients around the world, the agency is pleased to be working with Crown Imports.