Lindblad Expeditions, a travel company that gained popularity mainly through its alliance with National Geographic, has recently tapped ID Media as its new media agency of record. The move comes in anticipation of the 2013 travel season, when a multimedia campaign by ID Media will attempt to boost tourists’ interest in Lindblad’s eco-tourism and expedition offerings.
According to recent reports cited in a press communique, consumer interest in travel increased despite economic downturn. In 2011 alone, Americans spent $564 billion on leisure travel – which was up 7 percent compared to 2010.
Reports from luxury marketing consultancy Unity Marketing revealed that in 2012, consumers plan to spend more on luxury vacations, with a particular interest in experiential travel. These positive trends encourage Lindblad Expeditions to seek out a strong media partner, with a proven record in the travel sector.
ID Media has it. With travel brands like Cayman Islands Department of Tourism, Jamaica Tourist Board and American Express’s Delta SkyMiles travel rewards card on its roster, the agency can deliver what Lindblad Expeditions need most.
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