In an era where consumers increasingly seek brands that align with their values, Ben & Jerry’s has consistently led the way in blending business with social activism. Founded in 1978 in a small Vermont town, this ice cream company has evolved from a local favorite to a global brand, all
In early 2020, as the world found itself in lockdown due to the COVID-19 pandemic, a new social media platform emerged that captured the attention of millions: Clubhouse. This audio-based social networking app, which allows users to participate in live discussions, transformed how people interact online. The success of Clubhouse
In the competitive world of real estate, effective communication is essential. One standout real estate public relations campaign that has made waves in the industry is Zillow’s “This is Home.” Launched in 2019, this campaign has not only elevated Zillow’s brand but also shifted the conversation around homeownership in America,
Introduction As the world grapples with the stark realities of climate change, technology emerges as a vital ally in the fight against environmental degradation. From renewable energy solutions to innovations in agriculture and waste management, technology offers a diverse array of tools that can significantly reduce greenhouse gas emissions and
The hotel industry has undergone a seismic shift over the past two decades, driven largely by technological advancements and changing consumer behaviors. Gone are the days when travelers relied solely on travel agents or physical brochures. Today, digital marketing is not just a trend; it’s a necessity for survival in
The landscape of public relations is undergoing a profound transformation driven by digital innovation and the increasing importance of data. As consumer behavior becomes more complex and fragmented, PR professionals must harness the power of data analytics to craft effective communication strategies that resonate with targeted audiences. In this age
Introduction: The Importance of Authenticity in LGBTQ+ Branding In today’s diverse marketplace, gay-centric brands have a unique opportunity to connect with a passionate audience. As the LGBTQ+ community becomes increasingly influential in consumer spending, brands that prioritize authenticity, inclusivity, and representation can not only thrive but also foster loyalty among
In the highly competitive travel and hospitality industry, Airbnb has emerged as a trailblazer, transforming the way people perceive and engage with travel experiences. Central to Airbnb’s success is its strategic use of storytelling in corporate communications. By crafting compelling narratives that resonate with diverse audiences, Airbnb has built a
In the competitive landscape of consumer packaged goods (CPG), brands must differentiate themselves to capture consumer attention and loyalty. Dove, a brand under Unilever, has successfully transformed its CPG digital marketing strategy by harnessing the power of storytelling, social activism, and authenticity. Through campaigns that resonate on a personal level,
In recent years, the landscape of investor relations (IR) has undergone a seismic shift. With the rise of technology, changing demographics, and evolving market dynamics, IR professionals must adapt their strategies to effectively engage with a diverse range of investors. This op-ed explores the key trends shaping the future of
