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In the ever-evolving landscape of modern marketing, businesses are increasingly recognizing the pivotal role ofcustomer relations in achieving success. Customer relations, often managed by a dedicated customer relations manager, goes beyond traditional customer service and is focused...
Understanding customer preferences and behaviors is crucial in today’s competitive business world. Customer journey analytics provides valuable insights into the customer experience. What is customer journey analytics? Customer journey analytics involves collecting and analyzing data to track...
Attracting and keeping top talent is tough in today’s job market. To appeal to the best candidates, companies are emphasizing their employer brand. It’s not just a trendy term; it’s a vital strategy for...
In today’s digital age, building a brand has evolved from traditional marketing tactics to a dynamic and multifaceted endeavor. The digital landscape offers vast opportunities to connect with audiences, but it also presents challenges...
Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as...
Finance apps have transformed how people handle their finances. These apps not only track expenses and facilitate transactions but also promote financial literacy with user-friendly interfaces and comprehensive features. They empower users to make...
Since its launch in 2022, ChatGPT by OpenAI has gained immense popularity, attracting over a million users in just a few days. With more than half of companies using chatbots and AI to boost...
Market research is a crucial process that businesses undertake to gather information about their target market, customers, competitors, and industry trends. It helps companies make informed decisions, identify opportunities, and develop effective marketing strategies. ...
For startups and early-stage companies, VC funding is crucial to their growth and development. Top VC funds provide capital investments in exchange for ownership stakes or equity. Typically, these investments are made in companies with high-growth...
Artificial intelligence (AI) is revolutionizing the marketing industry at a rapid pace and has started creating brand new job opportunities at the same time. A significant number of marketing and business leaders have already...
