In mobile advertising news, Nielsen EVP and entrepreneur Itzhak Fisher has just invested in mobile user acquisition platform Taptica.
Fisher’s involvement might seem to be a clear sign of product extension above and beyond development, as his position at Nielsen Holdings are indicative of mergers and acquisitions, or at least trading specific movement. On the face of this news release, the whole emerging mobile advertisement trend connects to big data and user acquisition. Fisher offered this comment via the press:
“The mobile advertising industry has incredible potential and I am excited to invest in a great company that has already yielded fantastic results at such an early stage of a company’s evolution. I believe in Taptica and the direction it is taking as a data driven mobile user acquisition platform.”
But Taptica, which was founded in 2012, actually has their feet wet connecting brands with the mobile customers said brands would like to “convert”, and via proprietary “targeting” innovation. The Israeli company is headed by Sigal Bareket, whose expertise is mobile apps, content, and multimedia. The company was funded initially via an angel round of some $600,000, but as to Fisher’s current investment, this is undisclosed.
It will be interesting to follow the development news from Taprica now. The company is represented by Blast PR.