Here are 25 examples of strong food and beverage PR and social media campaigns in Europe, showcasing creativity, engagement, and strategic thinking:
1. Heineken – #OpenYourWorld
- Platform: Instagram, Twitter
- Description: Heineken’s campaign encouraged users to share stories about opening their minds and experiences, often tying in with global events and celebrations.
2. Coca-Cola – #TasteTheFeeling
- Platform: Facebook, Instagram
- Description: Coca-Cola used this campaign to highlight the joy and positivity associated with their product, featuring user-generated content and engaging visuals.
3. Carlsberg – #ProbablyTheBest
- Platform: Twitter, Instagram
- Description: Carlsberg promoted its brand with humorous and bold content asserting the superiority of their beer, often involving interactive and shareable content.
4. Budweiser – #BudweiserAdventures
- Platform: Instagram, Facebook
- Description: Budweiser created a campaign around adventure and travel, encouraging users to share their own adventures with Budweiser and using vibrant, engaging visuals.
5. Bacardi – #DoWhatMovesYou
- Platform: Instagram, Facebook
- Description: Bacardi focused on music and dance, promoting the idea of letting loose and enjoying life, often featuring DJs and live events.
6. Jameson – #SineMetu
- Platform: Instagram, Twitter
- Description: Jameson’s campaign highlighted the brand’s Irish heritage and encouraged users to embrace their fearless side with engaging stories and imagery.
7. Red Bull – #GivesYouWings
- Platform: YouTube, Instagram
- Description: Red Bull’s campaign featured extreme sports and daring adventures, encouraging fans to share their own daring feats.
8. Pimm’s – #PimmsOClock
- Platform: Instagram, Twitter
- Description: Pimm’s promoted their refreshing beverages with summer-themed content, often featuring picturesque settings and seasonal recipes.
9. Smirnoff – #StartHere
- Platform: Instagram, Facebook
- Description: Smirnoff’s campaign highlighted the starting points of memorable nights out, featuring user-generated content and vibrant party imagery.
10. Suntory – #SuntoryTime
- Platform: Instagram, Twitter
- Description: Suntory focused on premium experiences and moments of enjoyment, often featuring high-quality visuals and interactive content.
11. Beefeater Gin – #LondonDry
- Platform: Instagram, Facebook
- Description: Beefeater Gin highlighted its London roots with content celebrating the city’s culture, cocktail recipes, and user interactions.
12. Gordon’s Gin – #GordonsGin
- Platform: Instagram, Twitter
- Description: Gordon’s Gin featured vibrant, refreshing content celebrating classic gin cocktails and engaging with their audience through interactive posts.
13. Taittinger Champagne – #TaittingerMoments
- Platform: Instagram, Facebook
- Description: Taittinger promoted celebratory moments and luxury experiences with high-quality visuals and user-generated content celebrating special occasions.
14. Jägermeister – #JaegerTribe
- Platform: Instagram, Twitter
- Description: Jägermeister’s campaign focused on community and shared experiences, featuring events, user stories, and engaging visuals.
15. Kopparberg – #KopparbergMoments
- Platform: Instagram, Facebook
- Description: Kopparberg’s campaign showcased unique and refreshing moments enjoyed with their ciders, featuring user-generated content and colorful imagery.
16. Pilsner Urquell – #UnfilteredExperience
- Platform: Instagram, Twitter
- Description: Pilsner Urquell promoted their unfiltered beer with immersive content, including behind-the-scenes looks at the brewing process and user interactions.
17. Beck’s – #BecksExperience
- Platform: Instagram, Facebook
- Description: Beck’s showcased music and cultural experiences, often partnering with artists and events to create engaging and shareable content.
18. Amstel – #AmstelMoments
- Platform: Instagram, Twitter
- Description: Amstel celebrated everyday moments and connections with their beer, encouraging users to share their own experiences.
19. Chivas Regal – #ChivasLife
- Platform: Instagram, Facebook
- Description: Chivas Regal’s campaign focused on premium lifestyle and luxury, featuring high-end experiences and user-generated content.
20. Malibu Rum – #MalibuMoments
- Platform: Instagram, Twitter
- Description: Malibu Rum promoted tropical, carefree moments with vibrant content and user-generated stories celebrating the brand’s laid-back vibe.
21. Peroni Nastro Azzurro – #PeroniMoments
- Platform: Instagram, Facebook
- Description: Peroni Nastro Azzurro focused on sophisticated experiences and Italian culture, featuring high-quality visuals and interactive content.
22. Sapporo – #SapporoMoments
- Platform: Instagram, Twitter
- Description: Sapporo celebrated Japanese heritage and refreshing moments with engaging content and user interactions.
23. Asahi – #AsahiMoments
- Platform: Instagram, Facebook
- Description: Asahi’s campaign highlighted refreshing experiences and cultural moments, featuring engaging visuals and user-generated content.
24. Corona – #CoronaSunsets
- Platform: Instagram, Twitter
- Description: Corona promoted relaxation and sunsets with visually stunning content, often featuring beautiful outdoor settings and user interactions.
25. Laphroaig – #LaphroaigLife
- Platform: Instagram, Facebook
- Description: Laphroaig’s campaign focused on the rich history and unique flavor of their whisky, featuring engaging stories and high-quality imagery.
These campaigns showcase a variety of approaches, from leveraging user-generated content to creating visually appealing and interactive posts, each tailored to their respective brands and target audiences.
