Jameson, Suntory, Beck’s & Other Great European Social Media Campaigns

Here are 25 examples of strong food and beverage PR and social media campaigns in Europe, showcasing creativity, engagement, and strategic thinking:

1. Heineken – #OpenYourWorld

• Platform: Instagram, Twitter
• Description: Heineken’s campaign encouraged users to share stories about opening their minds and experiences, often tying in with global events and celebrations.

2. Coca-Cola – #TasteTheFeeling

• Platform: Facebook, Instagram
• Description: Coca-Cola used this campaign to highlight the joy and positivity associated with their product, featuring user-generated content and engaging visuals.

3. Carlsberg – #ProbablyTheBest

• Platform: Twitter, Instagram
• Description: Carlsberg promoted its brand with humorous and bold content asserting the superiority of their beer, often involving interactive and shareable content.

4. Budweiser – #BudweiserAdventures

• Platform: Instagram, Facebook
• Description: Budweiser created a campaign around adventure and travel, encouraging users to share their own adventures with Budweiser and using vibrant, engaging visuals.

5. Bacardi – #DoWhatMovesYou

• Platform: Instagram, Facebook
• Description: Bacardi focused on music and dance, promoting the idea of letting loose and enjoying life, often featuring DJs and live events.

6. Jameson – #SineMetu

• Platform: Instagram, Twitter
• Description: Jameson’s campaign highlighted the brand’s Irish heritage and encouraged users to embrace their fearless side with engaging stories and imagery.

7. Red Bull – #GivesYouWings

• Platform: YouTube, Instagram
• Description: Red Bull’s campaign featured extreme sports and daring adventures, encouraging fans to share their own daring feats.

8. Pimm’s – #PimmsOClock

• Platform: Instagram, Twitter
• Description: Pimm’s promoted their refreshing beverages with summer-themed content, often featuring picturesque settings and seasonal recipes.

9. Smirnoff – #StartHere

• Platform: Instagram, Facebook
• Description: Smirnoff’s campaign highlighted the starting points of memorable nights out, featuring user-generated content and vibrant party imagery.

10. Suntory – #SuntoryTime

• Platform: Instagram, Twitter
• Description: Suntory focused on premium experiences and moments of enjoyment, often featuring high-quality visuals and interactive content.

11. Beefeater Gin – #LondonDry

• Platform: Instagram, Facebook
• Description: Beefeater Gin highlighted its London roots with content celebrating the city’s culture, cocktail recipes, and user interactions.

12. Gordon’s Gin – #GordonsGin

• Platform: Instagram, Twitter
• Description: Gordon’s Gin featured vibrant, refreshing content celebrating classic gin cocktails and engaging with their audience through interactive posts.

13. Taittinger Champagne – #TaittingerMoments

• Platform: Instagram, Facebook
• Description: Taittinger promoted celebratory moments and luxury experiences with high-quality visuals and user-generated content celebrating special occasions.

14. Jägermeister – #JaegerTribe

• Platform: Instagram, Twitter
• Description: Jägermeister’s campaign focused on community and shared experiences, featuring events, user stories, and engaging visuals.

15. Kopparberg – #KopparbergMoments

• Platform: Instagram, Facebook
• Description: Kopparberg’s campaign showcased unique and refreshing moments enjoyed with their ciders, featuring user-generated content and colorful imagery.

16. Pilsner Urquell – #UnfilteredExperience

• Platform: Instagram, Twitter
• Description: Pilsner Urquell promoted their unfiltered beer with immersive content, including behind-the-scenes looks at the brewing process and user interactions.

17. Beck’s – #BecksExperience

• Platform: Instagram, Facebook
• Description: Beck’s showcased music and cultural experiences, often partnering with artists and events to create engaging and shareable content.

18. Amstel – #AmstelMoments

• Platform: Instagram, Twitter
• Description: Amstel celebrated everyday moments and connections with their beer, encouraging users to share their own experiences.

19. Chivas Regal – #ChivasLife

• Platform: Instagram, Facebook
• Description: Chivas Regal’s campaign focused on premium lifestyle and luxury, featuring high-end experiences and user-generated content.

20. Malibu Rum – #MalibuMoments

• Platform: Instagram, Twitter
• Description: Malibu Rum promoted tropical, carefree moments with vibrant content and user-generated stories celebrating the brand’s laid-back vibe.

21. Peroni Nastro Azzurro – #PeroniMoments

• Platform: Instagram, Facebook
• Description: Peroni Nastro Azzurro focused on sophisticated experiences and Italian culture, featuring high-quality visuals and interactive content.

22. Sapporo – #SapporoMoments

• Platform: Instagram, Twitter
• Description: Sapporo celebrated Japanese heritage and refreshing moments with engaging content and user interactions.

23. Asahi – #AsahiMoments

• Platform: Instagram, Facebook
• Description: Asahi’s campaign highlighted refreshing experiences and cultural moments, featuring engaging visuals and user-generated content.

24. Corona – #CoronaSunsets

• Platform: Instagram, Twitter
• Description: Corona promoted relaxation and sunsets with visually stunning content, often featuring beautiful outdoor settings and user interactions.

25. Laphroaig – #LaphroaigLife

• Platform: Instagram, Facebook
• Description: Laphroaig’s campaign focused on the rich history and unique flavor of their whisky, featuring engaging stories and high-quality imagery.

These campaigns showcase a variety of approaches, from leveraging user-generated content to creating visually appealing and interactive posts, each tailored to their respective brands and target audiences.