K2 Global Communications is a boutique marketing, communications, and public relations firm that was founded in 2005 and is located in Kfar Saba, Israel. This is a firm that has a proven track record of getting its clients’ important messages out to all of the influencers and decision-makers who really matter.
The firm specializes in targeted business-to-business (B2B) niche outreach, which aims to focus on the client’s potential investors as well as customers. By using multichannel strategies where the firm delivers its clients’ targeted and clear communications, they appeal both to the current and the potential customers. K2 Global Communications offers a variety of services to their clients which directly address all of their needs, including public relations, digital, inbound and content marketing, as well as social media. This is a firm that is able to translate complex technical PR solutions into clear messages based on the client’s needs and desires.
The firm’s PR integrates with the client’s business goals, while also strengthening the brand and boosting sales. The on-board team at K2 Global Communications can directly reach all of the key influencers that a goal needs – from journalists to bloggers, to analysts. Additionally, the firm crafts all of its clients’ critical messages, while also clearly defining the benefits that the client will gain from working with K2 Global Communications, across markets as well as players.
K2 Global Communications also helps its clients establish their presence in the right marketplace, by using the right tactics and strategies that are going to drive inbound marketing, while also strengthening the client’s relationships with potential and current customers as well as influencers.
This is why the firm provides comprehensive strategies and tactics that are going to build their clients’ ROI, such as campaigns, metrics, articles, newsletters, websites, presentations, and brochures.
The firm’s social media services include working with the client in order to engage the target audience on social media platforms. K2 Global Communications is able to create a balance between both the objective as well as the commercial content. There they can both create the content for the platforms as well as maintain the engagement and relationships between the client and the audience.
K2 Global Communications was co-founded by Amy Kenigsberg and Larry Kenisberg. Any Kenigsberg, the COO, has extensive experience working as a journalist, which means she understands the needs of media outlets and is known for her ability to reach target audiences. While Larry Kenigsberg, who is the CEO of the firm, has experience in creating appealing and targeted messages for the client’s target personas. Together, they founded K2 Global Communications as a way to help businesses better connect with both investors as well as audiences worldwide.
While most of the K2 Global Communications clients are from the Israeli tech industry, they have provided their services to a variety of different companies including Allegro, Starling Advanced Communications, Driivz, CaaB, YS Global MedMarketing, Smilebox, Cubed Mobile, GigaSpaces, Silentium, WalkMe and many, many more.