- Analyze the current and past public relations efforts of JCERT and the three university partners and make appropriate recommendations for enhancing JCERT’s communication strategy. This analysis should include an overview of each university’s message, brand strength and the audience being reached.
- Implement a public relations plan that may include:
- Proactive media relations – Development of an overall public relations and messaging strategy including pitching interesting JCERT stories, new developments, technologies, etc. and work with media once they have committed to a story. Collaborate with each of the partner PR managers.
- Social media management
- Experiential marketing
- Business and community partnership recommendations for communications
