Frederick’s of Hollywood Group, Inc. has chosen KCSA Strategic Communications to work for them as their agency of record. The communications agency is going to be responsible for creating investor awareness of Frederick’s turnaround strategy as it pertains to the investment community. With their aid, Frederick’s will be able to gain more investors to help their expansion plan.
“We selected KCSA as our partner for their expertise and strong industry relationships. We are confident that they will provide fundamental support to us in accurately communicating our investment opportunity to potential investors and implementing an investor relations function that meets best practices and industry standards,” said Thomas Lynch, the Company’s Chairman and Chief Executive Officer.
Frederick’s of Hollywood is the designer, manufacturer and retailer of women’s intimates. The company currently has over 130 stores, which are located around the world. They also offer a print catalog which has become quite famous.
“Frederick’s of Hollywood is a premier global brand with tremendous potential for growth and expansion. Our team at KCSA is excited about working closely with management to communicate both the unrealized value of the Frederick’s of Hollywood brand and the turnaround that is now underway,” said Todd Fromer, Managing Partner of KCSA Strategic Communications.
KCSA is a communications firm that offers services in brand synchronization. They aid companies in lining up their branding in all marketing channels, including investing and retail, to help boost sales and investments. The company is pleased to be working with Frederick’s.