KING 5 debuted TV traffic reporting integrated with live social media updates using Radiate Media’s CommuteVantage CONNECT, a new traffic-reporting tool combining live Twitter activity with on-air broadcasts. KING 5 is part of Belo Corp., operating 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations include affiliations with ABC, CBS, NBC, FOX, CW, and MyNetwork TV. They reach over 14 percent of U.S. households with television.
At king5.com/traffic, you can check on the current traffic news, traffic cameras, drive times, gas prices, alerts, and pass reports. Other media outlets looking to pick up more viewers and listeners should consider adding this type of service. People reporting are volunteers living the experience as it happens, doing something to possibly make things easier for others on the same path. Your audience buys-in to your efforts, building that relationship being sought, and people getting the benefit of other commuters know they get up-to-the-second accurate information. If what they learn makes a big difference to their day, they are likely to be an active participant in reporting when they are the ones with current information to share.
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