While many PR firms take a generalist approach to supporting businesses with their public relations needs, others are geared towards certain organizations and industries. Among those focuses and niches, faith-based PR is one in which some firms are providing clients with effective support, helping them to grow their brand awareness and, ultimately, the organization as a whole.
Here’s a look at some of them in no particular order:
Grace Hill Media
Grace Hill Media is a PR firm headed by Jonathan Bock. The firm cites its mission as bridging the gap between Hollywood and religious America. Its main focus is helping to increase awareness of movies that fit with Christian values through its network with churches and pastors all over the country. The PR firm also cultivates relationships with Christian radio stations and podcast hosts. Jonathan Bock started the firm after leaving the publicity department of Warner Bros., when he noticed that some of the movies being released by the company could have Christian appeal.
Grace Hill Media has helped major studios to promote high-grossing movies, the most recognizable include The Chronicles of Narnia, Bruce Almighty, and The Pursuit of Happyness. Apart from those, the firm has provided support to less significant movies, including those that have a more overt Christian theme.
T.Marie Media Group
T.Marie Media Group is a boutique public relations firm that specializes in offering its services to Christian entertainment brands. The firm was founded in 2011 by its current CEO, TaQuinda Johnson, who has almost two decades of experience in the PR industry. Part of the PR firm’s work includes developing and maintaining relationships with community officials, members of the media, and community officials to cultivate different avenues to help clients with their images.
Since its inception, the firm has worked with a wide variety of clients all over the country, helping them to achieve greater recognition and support, along with their other PR aims. T.Marie Media Group’s marquee clients include names like Jefferson Ministries, IMBC, and the National Christian Center.
Unlike the other firms, 5WPR is based in NYC, the media capital of the world and is a full service, top 10 agency. Their client experience in the Christian world includes Pastor Benny Hinn, Christian Coalition of America, TBN, American Center for Law and Justice, Jerusalem Prayer Team, and many others as well as extensive crisis work in the Evangelical world and work in the Jewish and pro-Israel community.
The KAIROS Company
The KAIROS Company was founded by Johnnie Moore, who is currently the CEO, and provides PR support to faith-based organizations that want to sharpen their public image. The firm works with clients in different industries, from higher education and entertainment to humanitarian causes and politics.
PR News has named Johnnie Moore as one of America’s top young PR executives, and the work of the firm as a whole has been heavily featured in the Washington Post, Fox News, and CNN. Some of the firm’s most prominent clients include The Dream Center LA, National Association of Evangelicals, and the Influence Lab.
The KAIROS Company’s work includes branding, fundraising, media relations, and crisis management for its clients, many of whom are globally recognized brands.
Many PR brands find success by specializing in serving clients in different industries. Those that zero in on faith-based organizations can find a niche filled with opportunity, as the three companies above exemplify.
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