LinkedIn sponsored updates are already used by the likes of Hubspot, Xerox, Lenovo and American Express OPEN, all companies that offered glowing reviews, praising LinkedIn's marketing "innovation."
"We have seen very high quality leads coming in from our Sponsored Updates on LinkedIn. Not only can we target the audience we want to, we can promote our best performing content, getting even more out of this marketing solution," said Amanda Sibley Global Marketing Relations Manager, Hubspot, cited by LinkedIn Content Marketing.The move is not entirely new. It was already extensively analyzed at the beginning of July, as LinkedIn's first content-marketing ad to roll out all over the network. After several months of testing, the "Sponsored Updates" are closer to the official release. It's not just a matter of time till all companies will be available to join without special invitations, finally seeing their content in the LinkedIn feed in front of network users wherever they are: on their desktop, mobile phone, or tablet. [caption id="attachment_44273" align="aligncenter" width="585"]
The Sponsored Updates pilot program launched in January, and is now coming closer to the official release.[/caption]
The main three benefits of the LinkedIn Sponsored Updates, as defined by the company, include:
- The ability to raise awareness and shape perceptions for brands, products, and services.
- The ability to generate quality leads that yield customers.
- The ability to build relationships with the world's professionals, by publishing relevant, insightful content that creates value and establishes trust.
