The City of New Britain is requesting qualifications from interested Marketing and Design Firms for the construction and operation of a multi-faceted marketing campaign designed to help residents and businesses prepare for, prevent the spread of, and respond to challenges posed by the COVID-19 Pandemic. This contractual service is being funding by the U. S. Department of Housing & Urban Development with CDBG-CV funds allocated through the CARES Act.


The City of New Britain has a diverse population, and a rich history. Tucked into our many neighborhoods are 1,200 acres of the best park system in the state, sporting complexes and a treasure-trove of cultural attractions waiting to be discovered.

Visitors can enjoy a hotdog while watching New Britain’s Double-A baseball team, the New Britain Bees, play a game at the friendly confines of the Willow Brook Park Sports Complex; play a round of golf at the newly redesigned, 27 hole, Stanley Golf Course; or simply take a quiet stroll through historic Walnut Hill Park and you will get a taste of the many different recreational activities New Britain has to offer.

Masterful works of art, eclectic culture, and fascinating history abound in the city at New Britain’s Museum of American Art, Industrial Museum, Youth Museum, the New Britain Public Library, and the Hungerford Nature Center.

If performance arts is more your speed you can take in a play at one of New Britain’s two theaters, the Hole in the Wall Theatre on Harvard Street, and the New Britain Repertory Theatre on Norden Street. And if you love music you’re in luck because the New Britain Symphony, Music Series at South Church, the Parks and Recreation Summer Music Program, and Connecticut Virtuosi provide a variety of musical entertainment at venues throughout the city.

The city also remains enriched with community volunteerism. The spirit and pride of our community activists is evident through religious groups, social clubs, and community organizations, all of which work diligently to promote positive interaction through ethnic festivals, craft shows, nationally attended auto shows, and other wonderful events.

New Britain’s business community is a rich mix of manufacturing, medical, high-tech industry and small to mid-sized businesses, which fuel our regional economy. Central Connecticut State University also has proved to be a fantastic partner for business development and support through their main campus and CCSU’s Institute for Technology and Business Development, located in the heart of downtown.

New Britain offers in-town connections to major interstates and routes leading to the northern reaches of Boston and Canada, and south to New York City.

New Britain extends a warm welcome to any company looking to grow its business and join the success of a diverse, manufacturing-based community poised for the 21st century.

Scope of Work:

The consultant will develop a marketing campaign to spotlight local businesses, advertise health and wellness guidelines, and communicate general public service announcements to prepare for, prevent the spread of, and respond to the COVID-19 Pandemic. An effective marketing campaign must utilize multimedia messages and videos for via broadcast television and social media.

Provide a description of the history, experience and qualifications of your organization and any proposed subcontractors to perform the Scope of Work. List other similar projects your organization has undertaken. Make specific reference to:

• Experience and qualifications as related to preparing multi-media marketing campaign

• Experience with conducting effective community participation activities

• Experience/qualifications of staff to be assigned to the project, including the percentage of employee’s time that will be devoted to this project

• Names of persons for whom your organization has provided similar services who can be contacted as references

• Listing of contracts currently underway, including brief description of services provided.

Provide a proposal that summarizes your approach to the Scope of Work section. Include comments on the following areas:

• Any specific ideas, methods, processes or principles by which preparation of the plan can achieve a modern, useful, action-oriented marketing campaign for the City.

• The resources proposed to be used to prepare the marketing campaign.

• The duration and frequency of proposed campaign activities.

• Analytical and reporting tools used to determine effectiveness and outreach of campaign.

Due Date:

December 1, at 4:00 p.m.


Mr. Brock Weber City of New Britain 27 West Main Street – Room 204 New Britain, CT 06051

Agencies to consider include Finn Partners and Zeno Group.

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