To continue a broad grassroots outreach program that focuses
on direct contact with Vermont’s employers and businesses. The Go Vermont
program intends to increase its brand awareness, traffic to the website, the
number of registrants in its database, and to expand its current “network of
advocacy”. The Contractor will provide and manage services for outreach and
marketing of the Go Vermont Program (www.connectingcommuters.org) on a
At a minimum, the Contractor shall provide the following
• Account Planning
• Account Management
• Event Coordination and Staffing
• Community Relations
• Review of Materials
• Partner Recruitment
• Presentation and Report Development
has an extensive multimodal transportation system. With oversight from the
Vermont Legislature, the Vermont Agency of Transportation (VTrans) is
responsible for planning, development, implementation, and maintenance of a
variety of transportation infrastructure including, but not limited to, roads,
bridges, state-owned railroads, airports, park and ride facilities, bicycle
facilities, pedestrian paths, public transportation facilities and services, and
Department of Motor Vehicles operations and motor carrier enforcement. VTrans
serves the entire population of the State of Vermont.
has more than 1,300 employees organized in three divisions: Policy, Planning
and Intermodal Development; Finance and Administration; and Highway. The
Department of Motor Vehicles is also housed within the Agency of
Transportation; it has a main office in Montpelier and ten satellite offices
interacts with all State agencies and agencies within the United States
Department of Transportation, as well as other federal agencies, numerous
regional and state governments and international jurisdictions and cross-border
organizations, local governments, transit agencies, airports, railroads, and
the other private and non-profit entities engaged in transportation-related
Scope of Work:
a. The Contractor shall develop a 12-month strategic plan
for the overall Go Vermont program that builds on, or extends existing program
marketing activity. The plan should consider current program strengths, areas
of opportunity, and seek to maximize near-term program participation goals.
These research-based plans are to be developed in conjunction with the Go
Vermont Program Manager. Specific components will include:
i. A situation
analysis summarizing the current state of the program and identifying
grassroots market opportunities and external factors that may impact the
goals and objectives.
individual component program strategy i.e., who will be the target markets for
each program, what events will be attended, etc.
spelled out specific strategies:
schedules and budgets.
The Go Vermont program has invested in a brand identity,
logo, messaging and supporting marketing materials to establish awareness and
support its objectives. The Contractor shall follow this established look and
feel developed for this program. Strict adherence to existing creative material
is vital to maintain awarenesss and to continue to build on accomplishments
made in previous and ongoing marketing efforts.
The contractor shall provide the Go Vermont Program Manager
with a variety of approaches to support this strategic plan. The contractor
should seek to leverage existing promotional assets such as brochures, posters,
promotions items, and the website. It is understood that materials may be
edited to meet the specific audiences or outreach efforts.
The Contractor shall develop an outreach plan to engage the target
audience directly. These efforts may include but are not limited to:
a. This will be considered an ongoing program where Go
Vermont expects the Contractor to take the initiative.
b. Attending community farmers’ markets, festivals, and
events to provide program information and pass out fliers, brochures, etc.
Projected to be 8-10 events per year.
c. Meeting with local retailers and businesses to provide
transit-related information and displays and/or partnership opportunities.
d. Promoting Go Vermont events and programs directly to the
public through on-street messaging.
e. Providing Go Vermont with recommendations for
participation in community events. Helping to develop, plan, organize and
promote new TDM-related events.
F. Provide monthly written status reports, created and/or
approved by VTrans, outlining the work performed under the agreement (specific
visits, outcome, time, mileage, budget reconciliation, etc.).
g. Weekly correspondence with the programs manager will be
h. Provide additional information and/or services as they
are identified throughout this initiative.