Marketing RFP Issued For Canada
1.2.1 Health Canada (HC) requires the services of a contractor to develop, implement, manage, and report on multiple national experiential marketing events programs on a variety of health and safety risk topics by raising awareness of the health and safety risks and engaging with the target audiences virtually or in-person. The focus will be on providing Canadians with targeted, timely, relevant, comprehensive and accessible information to assist them in making informed decisions to protect their health, generate awareness, engagement, and augment the reach of new and existing HC and Public Health Agency of Canada’s (PHAC) social marketing campaigns, and increase the distribution and uptake of HC and PHAC’s information, advice and resources for Canadians in an effort to change behaviors and to enhance the health and safety of Canadians. The firm period of the Contract will be from date of Contract award to March 31, 2022 with four irrevocable one year exercisable option years, at Canada’s sole discretion.
1.2.2 The requirement is subject to the provisions of the Canadian Free Trade Agreement (CFTA).
1.2.3 The requirement is limited to Canadian services.
1.2.4 This bid solicitation is to establish a contract with task authorizations for the delivery of the requirement detailed in the bid solicitation to the Identified Users across Canada, excluding locations within Yukon, Northwest Territories, Nunavut, Quebec, and Labrador that are subject to Comprehensive Land Claims Agreements (CLCAs). Any requirement for deliveries within CLCAs areas within Yukon, Northwest Territories, Nunavut, Quebec, or Labrador will have to be treated as a separate procurement, outside the resulting contract.
1.2.5 The Federal Contractors Program (FCP) for employment equity applies to this procurement; refer to Part 5 – Certifications and Additional Information,
Part 7 – Resulting Contract Clauses and the annex titled Federal Contractors Program for Employment Equity – Certification.
1.2.6 This bid solicitation allows bidders to use the epost Connect service provided by Canada Post Corporation to transmit their bid electronically. Bidders must refer to Part 2 entitled Bidder Instructions, and Part 3 entitled Bid Preparation Instructions, of the bid solicitation, for further information.
Scope of Work:
Bidders may request a debriefing on the results of the bid solicitation process. Bidders should make the request to the Contracting Authority within 15 working days from receipt of the results of the bid solicitation process. The debriefing may be in writing, by telephone or in person.
The Contractor must provide HC with professional experiential marketing service resources, as and when required, to plan, develop, execute, evaluate, and support HC and PHAC national marketing campaigns and mandates. These campaigns, may include events and activities which may take place in-person or take place exclusively virtually via online interactive sessions. The intent is to support new and ongoing programs and campaigns to change behaviors and enhance the health and safety of Canadians. 4.1. Target Audience Primary:
a) All Canadians including health professionals and health organizations.
i. Target audience(s) for each experiential marketing events and activities will vary on each campaign.
4.2. Marketing Topics HC and PHAC range of marketing campaign topics that will require experiential marketing services may include, but are not limited to:
a) Healthy homes.
b) Tobacco cessation.
c) Vaping prevention and cessation.
d) Food safety and nutrition.
e) Drugs and health products.
f) Environmental and workplace health.
g) Consumer product safety.
h) Health or health care regulations and consultations.
i) Health science and research.
j) Adverse drug reactions and medical devices.
l) Seasonal flu.
m) Lyme disease and other tick-borne diseases.
o) Other infectious and chronic diseases.
p) Antibiotic resistance.
q) Substance use.
4.3. Contractor Service Level Expectations Contractor service(s) must, immediately following Contract award:
a) Develop and address immediate, short and long-term tactics to support HC and PHAC activities and align initiatives nationally, as required and as the need arises.
b) Be able to provide a full range of experiential marketing, including planning, development, implementation and evaluation of events and activities.
c) Provide experiential marketing events and activities that are complimentary to the overall campaign or program it is supporting, which includes key messaging and branding. The larger campaign or program it is supporting could include tactics such as digital influencers, advertising, public education and outreach.
d) Be able to manage effectively and efficiently pressing, urgent, and emergency-driven issues, which may arise with little to no notice.
e) Be able to provide, in the event of a health emergency or crisis, comprehensive surge support in the form of, but not limited to, event planning, development and implementation of marketing strategies critically outlined by the Project Authority (PA) as essential in supporting and enhancing HC and PHAC’s emergency response efforts.
f) Be responsible for selecting, hiring and managing qualified personnel to conduct the Work.
g) Employ industry best-in-class supervision methodologies and controls to ensure that all activities meet PA expectations and contractual obligations.
Public Works and Government Services Canada
11 Laurier St./11 Rue Laurier Place Du Portage, Phase III
Gatineau Que K1A0S5
Relevant agencies include MWW PR and Magrino PR.