When Maureen Lippe founded Lippe Taylor, a public relations firm based in New York, she did so because she saw a need for more innovation in the industry. Working in editorial within the fashion and beauty industry, Lippe saw little creativity when it came to promoting brands. This was a problem.
“Brands were executing such great product innovation, but as the Editor of major magazines like Vogue and Harper’s Bazaar, I was just receiving a shopping bag with a sample of the product and a press release,” Lippe writes on her LinkedIn profile. “There was no storytelling, no creative, no strategy, no romance.”
And so, Lippe set out to change that. More importantly, Lippe saw an opportunity to empower female businesswomen who hadn’t yet found their voice. In her nearly three decades of work within the PR and marketing industry, Lippe has studied the female consumer endlessly. In fact, she is the brain behind the Lippe Taylor She Speaks Women’s Buying Behavior Index, combining data and social influencers to paint a large-scale picture of one of the most powerful purchasing demographics.
As a consumer trend specialist, Lippe launched Lippe Taylor in 1987 and now has had a hand in the launch of over 100 brands. By employing intuition, empathy, and a dash of creativity, Lippe has been able to breathe new life into the digital marketing space. In doing so, Lippe has also created more opportunities for like-minded female businesswomen. Lippe heads up the PR Council’s SHEQUALITY Project, aimed at helping female executives feel empowered and find their voices. Workplace and pay equality are two initiatives close to Lippe’s own heart, and the SHEQUALITY Project is intended to help women advance their careers.
She has also served as a member of the Board of Directors for the Cosmetic Executive Women, where she co-founded a program to assist low-income women with job placement. Indeed, Lippe has found her calling by empowering women on both ends of the purchasing spectrum. By noticing opportunities to tap into the buying power of the female consumer — something she observed was not happening — and also giving more women the voice they needed to advance in their careers, Lippe has established herself as one of the foremost authorities on the matter.
Lippe is also cause-minded, made evident by her involvement in many projects, nonprofits, and initiatives aimed at helping and empowering women. She is also forward-thinking, willing to embrace the ever-evolving world that is digital marketing and communications. She prides herself on innovation, one of the founding principles of Lippe Taylor in the first place, and promises to be at the forefront of continued evolution.
Lippe is also unafraid to call in for assistance. As a nod to the evolving culture of the digital age, Lippe has also relied heavily on her son, Nick, to help keep the company abreast of changing tides. “In addition to public relations, we’re doing content development and storytelling and the biggest growth area for us is social and digital,” she said in an interview with Dayton Business Journal. “Nick is really keeping me up on what I need to know to stay current, to keep the agency current, and to keep our clients knowledgeable about all the new platforms that they need to be on.”
With her dedication to continued growth and the cause of empowering female businesswomen and consumers, Lippe has built her brand into one of the most recognizable in the industry. The effects of her innovative ideas will continue to be felt and expanded upon as women continue to find their own voices, both in and out of the workplace.