Media Buying RFP Issued in Georgia

GA GettyImages 502567394 o

The purpose of this Request for Information (RFI) is to collect information from qualified suppliers on the procurement and administration of a Statewide Contract for media buying, advertising, and public relations services.

Objective

The objective of this RFI is to obtain specifications and information to improve the statewide contract for media buying, advertising, and public relations. This evaluation could result in development of a solicitation based on the information provided.

Scope of Work:

The state desires to evaluate all potential cost savings and service models to satisfy the requirement of the aforementioned. Proposed recommendations may include, but should not be limited to the following topics:

o Multiple awards verses single award –Regional vendors or sole provider to cover entire State of Georgia

o What media buying, advertising, and public relations service options are available industry-wide and how are they priced?

o Average estimated cost for market research, creative work, campaigns, and media buying placement.

o Pros and cons of utilizing full service (including market research, campaign creation, and media buying) versus a brokerage style of purchasing media buying placements.

o Recommended industry standards for media buying, advertising, and public relations.

o Standard industry Special Terms and Conditions associated with media buying, advertising, and public relations.

Eligibility Criteria/Qualifications

Responses are requested from suppliers that have relevant experience in media buying, advertising, and public relations.

Submission of Information

Qualified suppliers should submit response recommendations identified in the Scope section of this RFI. In addition, suppliers should complete the Comment/Suggestion document beginning on page 3 by answering the questions in the spaces provided. Submit one original response via Team Georgia Marketplace by 12:00 PM EST, December 4, 2020.

Due Date:

December 4, 2020

Address:

Ms. Latrice Njee Category Manager – IT and Services Latrice.Njee@doas.ga.gov (404) 656-5452

Relevant agencies to consider include Kaplow PR and Shift communications.

Top Public Relations News:

Public Relations News Briefs From Antenna/Beckerman, FleishmanHillard, MWWPR, Weber Shandwick & More…

Public Relations News Briefs From Antenna/Beckerman, FleishmanHillard, MWWPR, Weber Shandwick & More…

Instagram Buys Luma to Improve Video Capabilities

Instagram Buys Luma to Improve Video Capabilities

Nevada Seeking Marketing and PR RFP

Nevada Seeking Marketing and PR RFP

Political Contributions: A Look into Top PR Firms

Political Contributions: A Look into Top PR Firms

Central Wisconsin Airport Looking For High-Class Marketing Campaign

Central Wisconsin Airport Looking For High-Class Marketing Campaign

Flint, Michigan School Districts Are Looking To Hire Public Relations Agency

Flint, Michigan School Districts Are Looking To Hire Public Relations Agency

PRFrame – New PR Tool for Mozilla Firefox

PRFrame – New PR Tool for Mozilla Firefox

Grayling Has Been Clearing Their Decks of ‘Exploitative Clients’

Grayling Has Been Clearing Their Decks of ‘Exploitative Clients’

Cleveland State University Issues Advertising RFP

Cleveland State University Issues Advertising RFP

Northbrook Park District Issues Communication RFP

Northbrook Park District Issues Communication RFP