Mediabistro Webcast: Pitching Your Client to Morning TV Shows

2010-09-21 by EPR Staff

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Media Bistro 20 Tips in 20 Minutes

Mediabistro’s 20 Tips in 20 Minutes webcast series invites you to a new interesting learning session with Lisa Zlotnick, broadcast director for M Booth and Associates, who will teach PR professionals how to pitch their clients to morning TV shows. Held on October 20, the webcast is entirely dedicated to what has been often referred to as the Holy Grail, getting an appearance on a network television morning show for your client.

Landing such an appearance on shows such as Good Morning America, The Today Show and other top morning TV shows may prove to be quite a challenge even for the most experiences PR professionals, requiring them to know who to contact and how to make the right person listen to their them and get them interested in the clients they represent.

The Pitching Your Client to Morning TV Shows webcast fetures Lisa Zlotnick as a speaker. She is the broadcast director for M Booth & Associates, where she works with producers at network and cable morning shows to place spokespeople, products, and special events from areas such as news, entertainment, and sports. She has placed segments on Good Morning America, The Today Show, CBS Early Show, Fox & Friends, Fox News, ABC News, ESPN, Live! With Regis and Kelly, Access Hollywood, Entertainment Tonight, CNN, and AP TV.

During the webcast, she will teach you:

  1. What producers and segment bookers look for when planning their show
  2. Why a video reel must accompany your pitch
  3. How morning shows have changed, and what the implications are for PR
  4. What recurring segments could be a fit for your client or company