PR specialists rise to the top no matter what their field of expertise – here are three firms with expertise in technology keeping them in the foreground of PR discovery for their clients.
The Merritt Group headquartered in McLean, Virginia, a suburb of Washington DC, and also has an office in San Francisco near the technology capital in Silicon Valley. They specialize in Healthcare, Government, Energy, and Technology fields such as cyber security, mobile, cloud, big data analytics, networking, and more. Founded in 1996, the firm currently has about 35 employees.
Alisa Valudes Whyte oversees the group as CEO and Sr. Partner. She’s worked at Merritt since the beginning and focuses on PR and strategizing campaigns for clients in technology, government, and healthcare. Some of the clients of the group include Unisys, Microsoft, Booz Allen Hamilton, U.S. Pharmacopeia, MetalStorm, Battelle, and LexisNexis. The group also provides pro-bono work to local nonprofits and encourages their employees to actively give back in their communities.
Fred Bateman, founder and CEO of the Bateman Group, has 25 years of Technology PR experience – the most recent 12+ years have been with his firm. He follows his vision to “make a bigger market impact for a more select group of companies.” Since the beginning the company goal aimed to become the agency of choice for established market leaders and startups alike – where the core competency focuses on content development. That goal preceded the social media rage from a PR and marketing standpoint.
Over the 12 or so years since founding, Bateman Group received numerous awards. Some of their well-known clients include Google, Intuit, Animoto, and LinkedIn. Their offices are in San Francisco and New York City.
SS-PR was founded in 1978 – They became a technology PR dynamo in the 35+ years since their beginning in Chicago. The firm’s headquarters remain in Chicago, and they maintain additional offices in San Francisco, Los Angeles, Colorado Springs, and Philadelphia employing over 80 people. Marketing themselves as the most agile technology communications agency in the nation, their clients include GoFundMe, Badgeville, Pearson Teachability, and TeraPeak.
Heather Kelly stepped in as CEO recently after the death of Steve Simon. Until his passing in January 2015, Simon led his team with confidence and originality. He did much the same with his family including his wife, two children, one grandchild, and his sister. He battled an organ disease but remained active on the client accounts up to a few days before his passing.
If you’re looking for a good PR firm, these are great possibilities. We also recently named our two best PR firms – in an article which can be read here.
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