New Branding and Website Objectives
The brand needs to communicate who Minnestar is and what we do for the tech and startup community. They want a clear message and consistency across our different brand elements from our website to our community emails announcing events. An updated website first and foremost needs to present the organization as a leader in the tech and startup community.Online Presence
The Minnestar online experience consists of multiple sites:- the minnestar.org website is a core marketing website with information about the organization, events, and sponsors/supporters
- a wiki which contains more detailed information
- the MinneBar schedule and session submitter
Scope of Work
Brand Guide Requirements A new brand guide:- Provide clear understanding of the minnestar brand
- Clearly articulate mission and vision
- Provide direction to designers and content creators how to reference the brand
New Website Functionality Requirements
New website will need:- An easytouse content management system (CMS)
- Intuitive navigation
- Clean and focused design
- All applicable content imported from current site
- Optimized with SEO best practices
- Clear path to conversion/lead generation (Community Supporters, Sponsors)
- A blog
- Social media integration (share buttons, follow buttons, etc.)
- Email update signup form
- A focus on driving Sponsorships, Event Attendance/Participation, Community Supporters
