Missoula Issues Communications RFP
The City of Missoula is developing a list of qualified firms to provide a variety of communications services to the City on an as-needed basis and to augment its in-house efforts intermittently. Firms are encouraged to submit proposals on all or part of the services listed below. The City will select qualified firms from the list as projects arise over the next three years. Firms should indicate which of these services they are qualified to provide and demonstrate their skills and capacity.
Services include project-specific communications services, branding and brand strategy, public engagement process management, video services, professional photography, social media strategy, advertising and media buying, report templates, graphics and creative services.
Scope of Work:
The City of Missoula (City) is committed to providing thorough, accurate and timely public information for the general public and the news media. The City of Missoula’s Communications Office and the communications specialists on staff convey information through the City website, press releases and contacts, public meetings and open houses, e-mail and e-mail lists, subscription services through the City website, social media and direct conversations with residents.
The City of Missoula is developing a list of qualified firms to provide a variety of communications services to the City on an as-needed basis and to augment its in-house efforts intermittently. Firms are encouraged to submit proposals on all or part of the services listed below. The City will select qualified firms from the list as projects arise over the next three years. Firms should indicate which of these services they are qualified to provide and demonstrate their skills and capacity. Proposing firms should demonstrate knowledge and understanding of local government, the City of Missoula’s goals, operating principles and brand and the complexities facing a growing city.
Project-specific communications services: Development of messaging and saturation delivery of public information regarding street, construction and infrastructure projects.
Branding and brand strategy: Development of brand strategy for individual City departments or programs that conveys City government’s service ethic and leadership, tells the City’s story and contributes to a seamless image City-wide. Includes relationship management planning, community outreach and communication strategy.
Public engagement process management: Project-specific public engagement process design and implementation. Video services: Creation of informational video for City use on the City website and live. Professional quality, high production value.
Professional photography: Capture of images primarily for the City website, including staff photos, project photos and feature photography of the City at work.
Social media strategy: Design and planning of social media posts, primarily for City Facebook pages, that convey information and promote public understanding of City services and tell the City’s story. The City of Missoula manages its Facebook pages and limited Instagram and Twitter accounts but is looking for innovation to help strengthen message, convey accurate information, build audience and minimize disruption.
Advertising and media buying: Ad campaign planning and execution, including ad targeting, design and purchasing.
Report templates: Design of templates/guidelines for periodic reports to the public.
Graphics and creative services: Digital-world-oriented graphic design for publications that can stand alone on paper and as website informational pieces. Includes reports, brochures, infographics, illustrations, signage and general design.
March 3, 2020
435 Ryman St., Missoula, MT 59802
Spark PR and Walker Sands PR are agencies worth considering for this assignment.