Mobile Marketing to Increase

Mobile Marketing Strategy

Marketers keep a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses. Smartphone usage is at an all-time high, accounting for about 43% of American cell phone service, according to Nielsen.  However, although there is an abundance of smartphone users, the actual purchases made on smartphones have been surprisingly low.

Prior to 2011, mobile marketing sales on smartphones accounted for less than 2% of all eCommerce in the USA, yet according to Digital Marketer, the world’s leading online marketing newsletter, a matter-of-fact approach to mobile marketing has been sensible up until now.  Yet all signs point to increased mobile marketing, driven by the exponential increase in smartphone sales worldwide.  Teachers selling mobile courses have claimed 300% increases in overall USA e-commerce sales on smartphones. The total e-commerce for mobile courses increased from 0.2% to 0.6% over several years making it a 300% gain, but still less than 1% overall.

Entrepreneur Brandon Webb noted that according to all surveys, “consumers cite the lack of shopping on smartphones due to the small screen size, but with companies listening to their customers and building devices with larger screens and more user-friendly software, we should continue to see an increase in mobile sales.”

Check out Trends: Year of the Smartphone for more information on why Mobile will continue to grow.

Top Public Relations News:

Ed Mullins SBA and NYPD Letter To Google’s CEO

Ed Mullins SBA and NYPD Letter To Google’s CEO

Top 6 PR Recruiters: Best Headhunters for a Public Relations Career

Top 6 PR Recruiters: Best Headhunters for a Public Relations Career

NC STATE UNIVERSITY Seeks Social Marketing Campaign

NC STATE UNIVERSITY Seeks Social Marketing Campaign

Vacation Budgets Are Tight: Can You Compete?

Vacation Budgets Are Tight: Can You Compete?

University Crisis PR is Sorely Lacking

University Crisis PR is Sorely Lacking

5 Things You Must Know about Email Marketing

5 Things You Must Know about Email Marketing

David Milberg on How to Become a Successful Serial Entrepreneur with Technology

David Milberg on How to Become a Successful Serial Entrepreneur with Technology

City of Lewiston Issues Marketing RFP

City of Lewiston Issues Marketing RFP

Wisconsin City Issues Branding RFP

Wisconsin City Issues Branding RFP

$10 Million Gift to Fund Faculty Fellowships at the MU School of Journalism

$10 Million Gift to Fund Faculty Fellowships at the MU School of Journalism

Leave a Reply

Your email address will not be published. Required fields are marked *