Marketers keep a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses. Smartphone usage is at an all-time high, accounting for about 43% of American cell phone service, according to Nielsen. However, although there is an abundance of smartphone users, the actual purchases made on smartphones have been surprisingly low.
Prior to 2011, mobile marketing sales on smartphones accounted for less than 2% of all eCommerce in the USA, yet according to Digital Marketer, the world’s leading online marketing newsletter, a matter-of-fact approach to mobile marketing has been sensible up until now. Yet all signs point to increased mobile marketing, driven by the exponential increase in smartphone sales worldwide. Teachers selling mobile courses have claimed 300% increases in overall USA e-commerce sales on smartphones. The total e-commerce for mobile courses increased from 0.2% to 0.6% over several years making it a 300% gain, but still less than 1% overall.
Entrepreneur Brandon Webb noted that according to all surveys, “consumers cite the lack of shopping on smartphones due to the small screen size, but with companies listening to their customers and building devices with larger screens and more user-friendly software, we should continue to see an increase in mobile sales.”
Check out Trends: Year of the Smartphone for more information on why Mobile will continue to grow.