New Media Strategies Hired by Chrysler

2010-02-13 by Archie Obrien

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New Media Strategies will be working on social media marketing for Chrysler. The PR company just announced that they have been named the social media marketing agency of record for the automotive firm and will be handling interactive media, CRM, and monitoring social media activities to ensure that the strategies are being implemented.

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Says New Media Strategies founder and CEO, Pete Snyder, “We are thrilled to be recognized by Chrysler Group as their social media agency of record and look forward to collaborating with their team to maximize the company’s social media marketing, digital outreach and measurement programs efforts.”

New Media Strategies will be working with all the brand teams and partner agencies to ensure that everyone is working together on providing better marketing through social media. Since the firm specializes in this area, they will design and implement the strategies that Chrysler will use.

“Automotive social media is one of the fastest growing and most dynamic areas of consumer engagement online,” said Snyder. “Manufacturers are wisely investing because social media is having a direct impact on automotive purchasing decisions for consumers.”

Chrysler will be using New Media Strategies to help them promote several of their lines, including the Chrysler LLC and Dodge, Ram, Chrysler and Jeep.

The Public Relations agencies that have worked with Chrysler in the past have included Coyne PR, as well as Berlin Rosen.

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