New York State Department of Health AIDS Institute Issues Marketing RFP

The New York State Department of Health AIDS Institute (NYSDOH AI) is seeking competitive proposals from non-profit and for-profit marketing, social media or video production agencies with experience as a prime contractor to continue the NYSDOH’s development of content for social media as well as integrate the existing campaign websites into the larger DOH .gov website in a manner that will retain the current culturally relevant, attractive, easy to navigate format of the existing .org websites.

Background:

An organization’s mission is a concise statement of why it exists, its reason for being. It is an enduring statement that usually remains the same for many years – providing long-term direction and continuity for the organization. The mission of the AIDS Institute follows.The AIDS Institute is committed to eliminating new infections, improving the health and well-being of persons living with HIV, AIDS, sexually transmitted diseases and viral hepatitis, and improving LGBT and drug user health.

This mission can be concisely stated as follows:

“End epidemics, fight stigma, promote health.”

Scope of Work:

• ensure that the key design elements from existing NYSDOH AI-supported .org websites on HIV testing, pre-exposure prophylaxis (PrEP) and syphilis are migrated to new campaign pages to be housed on the NYSDOH website in a manner that ensures the webpages are: easy to navigate; culturally and linguistically appropriate for priority populations; meet NYSDOH design requirements; and, are compatible with a Drupal Content Management System platform. Note: The principle role of the vendor for this objective will be to play an advisory role to NYSDOH AI and NYS Information Technology Services (NYS ITS) staff who will be responsible for building the new webpages and migrating actual content;
• develop creative design elements (graphics, text, etc.) for culturally relevant campaign webpages on hepatitis C (HCV) elimination and partner with NYSDOH AI content experts and NYSDOH Information Technology staff and NYS ITS staff to post the campaign webpages on the NYSDOH environment in a manner that meets NYSDOH design guidelines and is compatible with a Drupal Content Management System platform to engage and educate priority populations;
• Develop brief videos and other cutting-edge social media content for NYSDOH AI campaigns related to HIV testing, PrEP, syphilis, HCV elimination, sexual health, lesbian, gay, bisexual, transgender/gender non-conforming individuals (LGBTGNC) health and drug user health to engage and educate priority populations; and
• Develop creative digital content for social media posting to promote NYSDOH HIV testing, PrEP and syphilis webpages, videos developed through this RFP and other materials related to HIV testing, PrEP, syphilis, HCV elimination, sexual health, LGBTGNC health and drug user health to engage and educate priority populations.

Due Date:

09/26/2019 4:00 PM

Address:

Health, NYS Dept. of

AIDS Institute

Office of the Medical Director

Richard Cotroneo

Director, HIV Education & Training Programs

Corning Tower, Room 244

Empire State Plaza

Albany, NY 12237-0658

United States

Ph: 518-474-3045

Fax:

hivet@health.ny.gov

Relevant healthcare agencies include W20 Group and Zeno Group.