Lou Hammond Group Makes Presentation for Greenwich Economic Committee
Greenwich's First Selectman's Economic Advisory Committee attended a town hall on April 19th to hear a presentation from representatives of the Lou Hammond Group (LHG) looking at a re-branding campaign possibility. If they move forward, the campaign will focus on bringing new business and people into their community and funding for it will be from private and public funds combined. First Selectman Peter Tesei is sponsoring the initiative within the committee. But conception of the plan began in September when Starwood Capital Group's CEO Barry Sternlicht, said the city was the location of the worst housing market in America. According to some committee members, the Connecticut community still has a "pearls-and-Mercedes image" that no longer applies to the community, which has become a diverse, cosmopolitan area. People from LHG based much of their presentation on the use of social media marketing and their crisis communication expertise. Likewise, they reminded the committee of LHG's successes in helping other cities and towns in similar campaigns.Bespoke Real Estate, Ultra-Luxury Real Estate Brokerage Brings 5W on for PR Representation
A Hamptons high-end real estate brokerage, Bespoke Real Estate, brought 5W onboard to handle their PR emphasizing the realty firm's data-driven, tailored business culture to high-end luxury real estate. Bespoke was co-founded by Zach and Cody Vichinsky (brothers). The brothers also founded an affiliate company, Bespoke Luxury Marketing, a multi-tier marketing platform able to help firms access the world's UHNWIs via a network.Cohn & Wolfe Helping Hotels.com Bring PR Duties in EMEA together
Cohn & Wolfe, a WPP firm, just won a competitive bid to consolidate 15 of Hotels.com's EMEA markets, ousting Frank from the UK. The estimated revenue for C&W is expected to be €750,000 and will additionally replace the various local PR firms in those 15 markets. The markets include Denmark, France, Germany, Italy, Netherlands, Poland, Russia, Saudi Arabia, Spain, Sweden, Turkey, and the UAE. Using just the one firm should allow for a more consistent position using their "obvious choice" campaign.Editor's note (2026 update)
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