The Asheville Convention & Visitors Bureau, center for tourism in Asheville, North Carolina, has just hired Nurun to work as their interactive agency of record.
The Atlanta Based PR firm, Nurun will be handling the online display advertising for the company, running the online campaign to boost publicity. The agency will also be dealing with buying online media and coming up with a good promotional strategy which they will later put into action.
The Asheville Convention & Visitors Bureau firmly believes that it is still in the hands of the tourism industry to bring in visitors. With this in mind, they are looking to increase tourism to Asheville.
With the help of Nurun, they hope to build on their already impressive reputation which includes being named 7th in “Best Places to Live”, and included in “Top 10 Value Destination for Romance”, “America’s Top 25 Arts Destinations”, “Top 12 Global Travel Destinations for 2007”, and named “Best Southern Town” by several different popular magazines.
“Being located in the Atlanta area, Nurun’s Atlanta office was certainly very familiar with the draw Asheville has had on not only local residents, but the Southeastern region as a whole,” said Bill Lawrence, vice president and managing director of the Nurun Atlanta office. “Our team was truly eager to showcase to the Asheville Convention & Visitors Bureau not only the online and travel expertise we bring to the table, but also the appropriate solutions we were confident could work for a community like Asheville.”
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