Random Tidbits from A NY PR Agency Owner

2013-04-24 by Ronn Torossian

5wpr ronn torossian

I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly.

One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often.  Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.

And along those, lines this must read-article from Ad Age which says that savvy PR firms could rule Native Advertising.  Completely true and completely accurate – read the article at: http://adage.com/article/small-agency-diary/savvy-pr-firms-rule-native-advertising/240694/

And – Born and bred in New York, I have visited many tourist sites many times.  We represent the largest tour company in New York, yet I must confess until very recently I never knew there was a “Museum Of Public Relations.”  Apparently it was created in 1997 with the blessing of Edward Bernays and is thriving.  Can anyone say “field trip”? Am excited to go soon and will write on it undoubtedly.

If you want – to attract traction on social media channels, info graphics are increasingly important, and as such came across the following Pinterest page: http://pinterest.com/cipr/we-love-public-relations/ which is the best resource of PR and social media info graphics housed in one place

In PR news – The Department of Health and Human Services (HHS) has hired Weber Shandwick for $8 Million to promote Obama care.  One thinks they have their hands full and will earn every penny they work for on that campaign.

And finally from – UK PR Agency, Yetis comes the following list of the top 10 films and TV shows portraying PR people – Read all about it.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities