OHIO University Issues Advertising RFP
Ohio University was chartered by the state of Ohio in 1804 and is the oldest university in the Northwest Territory. Located in the scenic Appalachian foothills of southeastern Ohio, the University is the oldest of the 13 state-assisted universities in Ohio. The main campus is in Athens, located in southeastern Ohio, about 75 miles from Columbus. The enrollment on the main campus for fall semester 2021 is 24,652, including 995 students enrolled in the University’s Heritage College of Osteopathic Medicine. ELearning Programs enrolled 6,674 students. The University had an additional 4,336 students on the Chillicothe, Eastern (St. Clairsville), Lancaster, Southern (Ironton), and Zanesville regional campuses. Extension campuses were recently opened in Dublin and Cleveland.
The University is organized academically into eleven colleges: Arts and Sciences, Business, Communication, Education, Engineering and Technology, Fine Arts, Health Sciences and Professions, Honors Tutorial, University, Graduate, and Osteopathic Medicine. In addition, students may pursue academic programs in the Center for International Studies and the Voinovich School of Leadership and Public Service. The University offers more than 250 undergraduate programs of study. On the graduate level, the University grants master’s degrees in nearly all of its major academic divisions, as well as doctoral degrees in selected departments. The Doctor of Osteopathic Medicine degree is granted through the Heritage College of Osteopathic Medicine.
The university employs 4,149 people, including 1,146 full-time faculty members, as of the 2021-21 academic year. The University is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Under the 2016 Carnegie Foundation for the Advancement of Teaching classifications, Ohio University is designated a Research University (high research activity) under the Basic Classification category.
The University maintains long-term ratings of “Aa3” from Moody’s and “A+” from Standard & Poor’s.
Scope of Work:
Ohio University’s Regional Higher Education is seeking a vendor specializing in education marketing to provide digital advertising buys for the five regional campuses. However, Ohio University may utilize this vendor for purposes beyond Regional Higher Education and traditional media buys could be included at a later date. The regional buys will be considered as a 30-mile radius around all campus locations, except the Lancaster campus. Lancaster digital buy will be a 10-mile radius. RHE seeks services that utilize a combination of multiple digital options to reach traditional and non-traditional students within the radius designated above. RHE wants to drive student admissions by engaging traditional students and their parents, as well as non-traditional students in our digital campaigns. Considerations must be made for differences that exist on each regional campus that will need to be accommodated in the campaigns.
OHIO University will receive proposals through the OHIO University Purchasing Sourcing Portal (found at https://miamiu-ohiousourcing.ionwave.net/Login.aspx
Michael D. Pidcock
OHIO University Procurement Services
205 West Union Street Office Center
Athens, OH 45701
Relevant agencies to consider include Zeno Group and MWWPR.