- Review current marketing methods and outreach results to evaluate return on investment.
- Identify community demographic and socio-economic data to support the proposed marketing and outreach plan.
- Identify target audience and recommend marketing channels to increase awareness among target audience(s).
- Provide advice and recommendations for citywide marketing strategies to extend customer reach and expand customer base.
- Identify potential new marketing channels that allow marketing funds to go further and for additional stakeholders to be developed.
- Propose strong, identifiable, relevant messaging to improve citywide awareness of services.
- Provide a detailed budget of additional costs to the City in order to implement a marketing plan.
Methodologies
The main research question is 'How can the City of Palmdale increase awareness of its services, programs and facilities through its marketing efforts?' Please include an explanation for each of the following in your proposal:- What is being done in other cities?
- How will a marketing plan help the City to be successful in expanding its reach to its target audience(s)?
- What research-driven methodologies that will allow for meaningful of results? Include: (1) best practices, (2) return on investment formulas, and (3) recommendations for Palmdale.
