PR Agency 2024 Round Up 

5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and National Association of State Foresters oversee the Smokey campaign. 5W aims to reinforce the wildfire prevention message through new partnerships and activations, securing national media coverage across late-night TV, morning broadcasts, print, and online outlets in travel, pop culture, and lifestyle/consumer media.

Relevance International will manage global PR for Get Golden Visa, an investment advisory firm aiding individuals seeking lifestyle enhancement or residency abroad through investment. Led by Relevance’s London office, the strategy includes launching Get Golden Visa’s 2024 Climate Change Migration Report, analyzing climate change’s impacts on real estate and insurance. It offers crucial statistics, risk management perspectives, and strategies for addressing climate-related challenges. Murat Coskun, founder of Get Golden Visa, highlights their successful collaboration in 2022 and aims to expand outreach with this report. The previous collaboration garnered quality coverage and inquiries, thanks to Relevance International’s strategic approach and global network.

BCW and Hill & Knowlton, set to merge as Burson on July 1, appoint Chad Latz, Grant Toups, and Chris Kief to key leadership roles. Latz, currently BCW’s Global Chief Innovation Officer, will continue in that capacity at Burson, driving innovation and AI-first solutions. Toups, Hill & Knowlton’s Global Chief Technology Officer, becomes Burson’s Global Chief Digital and Intelligence Officer, overseeing digital/social communications, reputation management, technology advisory, and intelligence solutions. Kief, BCW’s Global Chief Technology Officer, retains his position at Burson, leading enterprise technology strategy. BCW Global CEO Corey duBrowa emphasizes their commitment to leveraging AI and emerging tech for innovative communication solutions, reflecting reputation as a pivotal asset for clients.

Colangelo & Partners, specializing in the wine and spirits industry, has been tasked with crafting and a strategic media relations campaign for Santa Rita Estates. This encompasses Chilean vineyards Viña Santa Rita, Viña Carmen, Sur Andino, and Argentina’s Doña Paula. The campaign aims to boost brand visibility and press coverage for all wineries under the group. Elena Carretero, Director of Corporate Affairs, Sustainability, and Tourism at Santa Rita Estates, expresses excitement about partnering with Colangelo & Partners, citing their distinguished record in the sector. Santa Rita Estates, a pioneer in sustainable wine development, distributes its wines across 50+ countries.

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