Editorial

Torossian in an upscale mall in downtown Moscow

Ronn Torossian from Moscow: #PRSnapshot

Everything PR News caught up with 5WPR’s Ronn Torossian in Moscow on a combined business/pleasure tour of the Russian city. Given our own interest in Eastern Europe business, and Torossian’s now legendary and meteoric rise to PR prominence, we asked the PR’s most energetic guru about his interests in Europe

Read More »
Obama shaking hands

Roger Ailes and Fox News: PR CEO Ronn Torossian Explains

All of us in public relations who manage people are aware of the importance of connecting with people. Albeit, while all have different styles, the CEO of 5WPR, Ronn Torossian, in his usual outspoken manner wrote an interesting op-ed for FrontPage Magazine, the website of about the differences in personal

Read More »
Strategy

Tricky Client Negotiation Strategies for Consultants

Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in

Read More »
ronn torossian week review

PR Week in Review from 5W PR’s CEO

While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder. This week, at least four journalists were killed in Egypt. The prestigious Washington, DC based National Press Club issued a strong statement on the issue “The killings and attacks on journalists in Egypt earlier

Read More »
jeff bezos buy washington post

How Bezos Purchase Changes Media

With the purchase of The Washington Post by Amazon billionaire Jeff Bezos, right after fellow Billionaire John Henry bought The Boston Globe, the changes in media stand to be immense. And with the billionaire Koch Brothers reportedly in negotiations to buy The Los Angeles Times and Chicago Tribune, clearly the

Read More »
literacy working moms ronn torossian

On Working Moms and Literacy

Yesterday Phil Bryant set off a hullabaloo when he answered a question about children’s’ literacy during a Washington Post Live discussion panel. The question was about how things got to this point: that so many children just aren’t that good at reading. The Mississippi governor responded that the problem of

Read More »
Weber Shandwick vs FTI

Weber Shandwick vs. FTI Consulting: Twitter Showdown

Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O’Dwyer’s list of top agencies for 2013. The space formerly held by either Melissa Waggener Zorkin’s Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly’s global firm. For today’s

Read More »