A PR firm in 2026 typically costs $3,500 to $50,000 per month on retainer, with most mid-market engagements falling between $7,500 and $20,000 monthly. Project-based work starts around $10,000–$15,000 and can exceed $100,000 for complex crisis situations. Here is what actually determines where you land in that range, what your money buys, and how to match the spend to your goals.
For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.
The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.
The traditional retainer model for PR agencies is being displaced. This article explores new agency pricing models, including project-based, performance-tiered, and hybrid structures, driven by client procurement sophistication and AI-driven productivity changes.
This guide identifies the 25 best PR podcasts operating in 2026, organized by the kind of listener they serve best, from seasoned professionals to crisis-focused practitioners.
The use of AI in PR is widespread, but the key issue is AI content disclosure and how it impacts trust with journalists. This article explores what should be disclosed, when, and the reputational risks of failing to do so.
AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
November 30, 1999: the $81B Exxon-Mobil merger closed. 25 years on — Lee Raymond, Tillerson, Woods, the 2020 DJIA removal, Engine No. 1, Pioneer, Hess arbitration, and the AI citation graph.
The 2026 Reuters Digital News Report offers crucial insights for communications leaders, detailing audience migration from traditional news to fragmented, algorithmically-mediated, and creator-supplemented information environments. Key trends include the growth of social and AI-based news consumption, increasing news avoidance, and significant generational divergence in news habits.
December 1936. Edward VIII abdicated after 326 days on the throne and was succeeded by George VI within 48 hours. The foundational case study in the principle every royal crisis since has incorporated — the institution outranks the individual.