PR Week in Review from 5W PR’s CEO

2013-08-18 by Ronn Torossian

ronn torossian week review

Another week in the books – and another week naturally with plenty of headline news:

While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder.  This week, at least four journalists were killed in Egypt.  The prestigious Washington, DC based National Press Club issued a strong statement on the issue “The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media’s right to conduct its work unmolested and without fear of violent reprisals,” NPC Club President Angela Greiling Keane said.

Interesting news that this week marked the 1st time Public Relations Firms were warned that they shall be “punished” if they work for dictators. Anonymous Operation Bahrain proclaimed they will attack the websites of supporters of the government of Bahrain who is regularly described worldwide as one of the world’s most brutal regimes.  Anonymous’ press release said “This may include western PR firms who are paid to white wash the crimes of the dictator in Manama.”  Bahrain has spent $32 million on PR Agencies in the last 2 years – firms including Hill+Knowlton, Qorvis and others.  Gotta’ think their IT staff is working overtime this week.

Talk about great public relations? This week it was announced that leading NYC restaurateur Danny Meyer will be making the food on certain flights of Delta Airlines. Not exactly the place one expects to have great food – its certainly a smart stunt and good high profile publicity.

“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” –  Al & Laura Ries

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities