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How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization
PR News

How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization

Originally published December 2014 — the foundational PR framework for the early legal cannabis industry. The challenge of communicating value and safety after decades of government demonization, the role of medical testimonials, the alcohol-comparison argument, and the early-era playbook for repositioning legal marijuana for mainstream audiences. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index.

EPR Editorial Team ·
Barclays and the Libor Crisis: A Bank Communications Case Study
Financial Services

Barclays and the Libor Crisis: A Bank Communications Case Study

BBC's Nick Robinson calls it a "A Whitehall whodunit", and the rest of the world is split between wanting to string up bank executives and wondering if a crime existed at all where Barclays' worst ever PR nightmare unfolds. News today speaks of the bank's brand, and Omnicom-owned PR consultancy Portland - the mouthpieces supposedly selected to iron out the banks path going forward. If BP oil and other Brit nightmares shed any guiding light here, somebody had better go full transparent.

EPR Editorial Team ·