KOAR International LLC, a real-estate development company based in Los Angeles, has retained MWWPR. It means MWWPR be in charge of all of the PR campaigns and strategies for the LGBTQ luxury senior active-living community, called Living Out Palm Springs. Living Out Palm Springs is the very first LGBTQ luxury senior active-living community that has been designed, created and invested in by members of the LGBTQ community. The goal of MWWPR is to increase its awareness as well as to generate more purchase leads for this small community, which was created to provide a more inclusive environment for the aging LGBTQ members in Palm Springs.
CNC hires Chris Giglio
Chris Giglio has been hired by Kekst CNC as their New York-based partner. Giglio first started his new role in November, taking charge of the public relations as well as the crisis management sectors of the company’s clients. Previously, Giglio has also worked as the Vice President of Global Communications at Estée Lauder Companies, before other roles at HL Groups as an EVP and as a practice leader for both corporate and management issues. In recent months, Kekst CNC has worked with plenty of high-profile companies, after it was successfully formed in late 2018, after a merger between Kekst and CNC. The company is also a part of Publicis Groupe, after working alongside each other before they joined forces to provide a broader range of capabilities.
InkHouse just announced that Alison Morra has been promoted to managing director of the east coast, while Ed Harrison was promoted as an Executive Vice President as well as an Assistant General Manager of the Boston offices. InkHouse has been one of the fastest-growing agencies in recent months, with offices in New York, Boston, and San Francisco. Morra, in her new role, will be working on ensuring the quality of work as well as staffing the account teams in both the Boston and New York InkHouse offices. She is still retaining her title as General Manager of the Waltham office. Her work in that office has been a key element in improving InkHouse’s growth, as the company was named as one of the top places to work last year by The Boston Globe. Meanwhile, Harrison is taking on a bigger role in budgeting, human resources as well as new business development. Thanks to his work, InkHouse has gained an impressive list of clients, such as Fuze, VMWare Carbon Black as well as Blume Global and Datto.
Addition to 42West
Susie Arons has been appointed as President of Strategic Communications by 42West, one of the leading PR and marketing agencies for the entertainment industry.She will be overseeing the strategic communications division of 42West, which works with corporate positioning, media relations, crisis management, strategic communications counsel as well as brand enhancement.