42 West - Full-service public-relations for the entertainment industry

NEWS ON THE PR FRONT From 42 West, Fleishman-Hillard and More 

The public relations profession continues to move and change as quickly as today’s Twitter storms. Here are some of the latest developments: Fleishmann-Hillard News Fleishmann-Hillard has joined forces with Memo, the firm that pioneered the access and availability of engagement data from earned media to public relations and communications pros.  Sources of their data include […]

Client List Additions and New Partnerships from the PR Industry

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The collection of healthy and robust client rosters is always the goal of agencies seeking success in a cutthroat public relations industry. Strategic partnerships and collaborations between brands and agencies can lead to a stronger overall company offering. This often lends itself to a symbiotic relationship among public relations professionals. In our latest newswire roundup, […]

Global PR News From Prosek Partners, KCSA Communications And More…

Prosek Partners has partnered with financial communications veteran David Wells. Wells led communications for some of the United State’s largest banks for over eight years at Goldman Sachs. He most recently served as their chief marketing and communications officer for the consumer and investment management division. Wells was a journalist prior to entering the financial […]

PR Strategies of Big Daytime TV Stars

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When you think of daytime television, you may think of talk shows and soaps, but for this article, we’ll focus more on the talk show stars. Each has their own style and approach granting them large offices. We won’t cover them all here, but let’s talk about some of the current top ones … Dr. […]

News From 42West, Allison+Partners, BerlinRosen, and Burson-Marsteller

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42West Hires Joe Quenqua as Managing Director in Los Angeles Office Joe Quenqua, formerly of DKC L.A. office is joining 42West in a new office being established in Los Angeles with bicoastal duties working on digital and filmed content as well as live events. With DKC he oversaw their national entertainment practice as EVP including […]

Happenings from Golin, APCO Worldwide, 42West & Bell Pottinger

Fyre Festival Epic Public Relations Fail

Fyre Festival and 42West Efforts When the Fyre Festival was canceled on opening day a few weeks ago, it was not pretty – in so many ways! The luxury accommodations in many cases turned out to be tents used in disaster assistance situations, the multi-star cuisine to be provided by a celebrity chef instead turned […]

Hollywood, California Issues Branding RFP

Hollywood, California Issues Branding RFP

The pickup Entertainment Trolley Service in Hollywood, California is seeking a branding agency. The City of West Hollywood, known as the “Creative City,” was incorporated in 1984. It is 1.9 square miles in area and is bounded by Beverly Hills to the west, Hollywood to the east, and Los Angeles to the north and south. […]

Ryan Reynolds Reinventing Himself Again With Help of 42 West

Ryan Reynolds Reinventing Himself Again With Help of 42 West

Without his recent screen success, Ryan Reynolds most popular movie role may have actually killed his career. After back to back fan failures in Green Lantern and as Deadpool in Wolverine: Origins, Reynolds might have been on the way out … then Deadpool saved him. The profane, violent and riotously funny rated R film about […]