NEWS ON THE PR FRONT From 42 West, Fleishman-Hillard and More
The public relations profession continues to move and change as quickly as today’s Twitter storms.
Here are some of the latest developments:
Fleishmann-Hillard has joined forces with Memo, the firm that pioneered the access and availability of engagement data from earned media to public relations and communications pros. Sources of their data include digital publishers like the Washington Post, Forbes, Conde’ Nast, and New York Magazine. As a result of the partnership, Fleishmann-Hillard can now access and analyze metrics from Memo’s sources to devise more focused media strategies and measurement systems for its clients. Both companies are based in New York.
News From 42 West
The upcoming 45th Annual Saturn Awards will benefit and likely gain maximum exposure for its upcoming event taking place in Los Angeles on Friday, September 13. Why? Because it will have not one, but two experienced PR/marketing companies in its corner this year.
Dolphin Entertainment has named its PR/marketing subsidiaries, 45 West and The Door, to promote the live event which will also be streamed for the first time. Justin Hochberg, a veteran television producer, is handling the streaming as well as leading the effort to rejuvenate the show. The Saturn Awards honor the best in horror entertainment, fantasy and science-fiction.
The combination of 42 West and The Door will mean increased leadership and attention to public relations, branding, social media, and website design for the Saturn Awards. The effort is expected to also heighten exposure to a broader global audience.
Paul Parton, co-founder of Brooklyn Brothers, has been named the firm’s first group chief strategy officer. Parton sold Brooklyn Brothers to Golin in 2016 and had been managing it until this May when Dawn Laneland was promoted to be its president.
In his new role, Parton will oversee strategic operations for Golin, the Brooklyn Brothers, and Virgo brands. One of the other new things Parton is charged with is the creation and debut of a new strategic planning process that aims to provide impactful results to clients at the more than 50 Golin offices around the globe. Parton has more than 25 years of experience in brand building and creative strategy for internationally-known clients like Hershey, Pepsi and Remy Martin. He will be based in New York and reporting to Matt Neale, Golin’s co-CEO.
Jeffrey Group has won a competitive competition to manage corporate communications and PR for BMW Group in Mexico. In addition, Jeffrey Group will also be servicing two other brands sold by the carmaker, MINI and BMW Motorrad, its motorcycle brand. BMW recently opened a billion-dollar plan in central Mexico and has been operating in the country for 25 years.