Boston Public Relations: PR Agencies That Matter
Boston has long been considered one of the world leaders of innovation in many areas, including education, finance, government services, and business and professional services. So it is no wonder that Public relations firms in or around the Boston area are strong and innovative as well. At Everything PR News, we’ve taken the time to research some of Boston’s leading PR firms and share here what we learned.
Inkhouse Media + Marketing, Waltham, MA
In April 2015, Inkhouse Media + Marketing was recognized as a Pacesetter by the Boston Business Journal. As one of Massachusetts’ fastest growing private PR companies for the 5th year in a row, the firm focuses on growth by continually seeking and adding talent as part of its creative team. Co-founded by Meg O’Leary and Beth Monaghan, as of 2015, Inkhouse employs 74 people – in their Boston and San Francisco offices.
By taking a journalistic approach to storytelling for its clients, Inkhouse’s philosophy is to ensure the message determines its medium choice. Never limiting its medium to the traditional press release, Inkhouse carries stories to wider audiences via blog posts, infographics, micro-videos – even cartoons.
Inkhouse Media and Marketing shines by knowing how to create news for its clients when there seems like there’s nothing to tell. Inkhouse creates ideas, turning them into news coverage, social media engagement, and increased website traffic for its clients.
Mobiquity, Wellesley, MA
CVS, Fidelity Investments, and Pfizer are just a sampling of the 200 companies represented by Mobiquity – a PR firm specializing in mobile engagement since it was founded in 2011. Under the direction of Chief Executive Officer, Bill Seibel, between 2011 and 2014, Mobiquity reported a growth rate of 1,686 percent. That is the fastest growth record of PR firms in Massachusetts – garnering the company the No. 1 Pacesetter annual award from the Boston Business Journal earlier in 2015.
Mobiquity’s professional services motto is “Going mobile – and doing it right – is complex. We can make it easy.” And, without elaboration, it seems to be working for the hundreds of companies trusting Mobiquity to provide their mobile engagement. Mobiquity has fine-tuned and simplified mobile engagement in a globally complicated environment of trends, strategy, users, platforms, technology development, and organizational issues.
Matter Communications, Newburyport, MA
In April 2015, Matter Communications was honored with the Pacesetter Award for being the 8th largest PR firm in Boston by the Boston Business Journal. The Pacesetter Award recognizes PR firms having achieved a high rate of growth in revenue and employees. Matter Communications was recognized as an award winning social media firm sustained by in-house creative services and marketing focus groups.
“Since our inception in 2003, we’ve been determined to deliver public relations results and social media results that help build businesses,” said founder and CEO Scott Signore. “Our continued growth is a fortunate byproduct of our clients’ success, and our ongoing commitment to bring contemporary service offerings to the market.” Signore’s comments came while announcing the firm’s recent acquisition of Search Maven Media. Search Maven is a search marketing firm with a focus on search engine optimization (SEO) and search engine marketing (SEM).
Matter Communications has offices in Providence, and Portland OR, in addition to being headquartered in Newburyport, MA with over 90 talented employees eager to express their creativity. The firm offers a full suite of integrated PR services – online and offline. They boast over 70 clients – including Akamai, FootJoy, Harris Corporation, Lexar Media, and Verizon Wireless – spanning high tech, consumer products, B2B, and healthcare industries.
451 Marketing, Boston, MA
Founding partners, AJ Gerritson and Nicholas Lowe formed 451 Marketing in 2004 – naming the firm in recognition of the classic novel Fahrenheit 451 by Ray Bradbury and its power of influence theme. The firm’s goal is to provide a communications agency offering clients optimum mediums to connect, engage, and land new customers via innovative and integrated communications strategies.
As a national PR firm headquartered in the heart of Boston, 451 Marketing integrates innovation and creativity with recognized public relations content and digital marketing tools to cement consumers loyalty to their clients’ brand.
As No. 5 of the 10 leading public relations agencies of 2015, 451 Marketing has a reputation for making great impressions upon the public by integrating marketing and communications campaigns uniting creative design, advertising, PR, digital marketing, media buying, experiential events, and content marketing methods exceeding its clients’ missions.
Racepoint Global, Boston, MA
Racepoint is ranked the number one PR firm in Boston by O’Dwyers (2015). They specialize in healthcare, sports, technology, travel, and economic development. Their clients depend on them to provide unique approaches impacting key outcomes. Their approach drives great results for their clients. Their headquarters are in Boston, but they have offices in San Francisco, Washington DC, Ann Arbor, London, Hong Kong, Shanghai, and Beijing. In 2014, they were on PR News’ list of Best Places to Work.
One of their primary goals is to create communication – from every direction. In the spirit of keeping communications open, even in their offices, every quarter one of their employees gets the opportunity to spend a week working in another one of their offices, and experience the culture of that locale.
Some of the clients they represent include Glidden Paint, Shoo the Flu, New Balance, and Samsung. They have received a number of awards including ones from Bellringer, Hermes Creative, Bulldog PR, Numbrella Asia, and MITX awards.
Rasky Baerlein, Boston, MA
Rasky Baerlein was founded in 1997 and currently has around 55 employees. Their headquarters are in Boston with an additional office in Washington DC. They are #2 on O’Dwyer’s (2015) list for Boston PR firms. They specialize in environmental and public affairs, healthcare, financial and investor relations, technology, sports, and professional services.
As they say, they provide “exceptional client service to organizations that operate at the intersection of business, politics, and media.” In 2014, they added to their skills and employee resources when they merged with Prism Public Affairs, a Washington DC firm well-known for their excellent public affairs work, and became Rasky Baerlein│Prism. Some clients of the firm include the Boston Red Sox, Boston Medical Center, Toyota, Raytheon, Australia, and Harvard Pilgrim Health Care.
If you are looking for public relations representation and are in the Greater Boston area, check into these firms. We’ve listed the areas of specialization, so you can find a firm that fits what you need. If you are a Boston PR firm or know about one, tell us about your firm in the comments section below or contact us via email.